VIRGIN HOTELS LAS VEGAS CELEBRATES THE OFFICIAL LAUNCH OF CHERRY REWARDS
The property unveils details of the juiciest rewards program in Las Vegas, including tier-matching, new member sign-up promotions and more.
Spending time at Virgin Hotels Las Vegas just got a whole lot sweeter. Cherry Rewards, the property’s all-new casino and resort loyalty rewards program, is here and ready to change the game in Las Vegas. The property is celebrating the launch with enticing offers on new member sign-ups, tier-matching and more.
Offering a faster and easier way to level up, Cherry Rewards members can now earn and redeem points on almost every dollar spent on gaming and throughout the resort with exclusive discounts and access to cabanas, shows, concerts, spa treatments, room rates and more. Benefits now last longer, and members have more rewards to choose from than ever before.
New Member Sign-Up
Now through Sept. 1, 2025, new players who sign up for Cherry Rewards can earn up to $1,000 in free slot play during their first seven days, based on play. Virgin Hotels Las Vegas has a dedicated Cherry Rewards sign-up area, making it easy for guests to enroll, spin the Cherry Wheel for guaranteed prizes and snag exclusive Cherry Rewards merchandise.
Instant Tier Matching
Virgin Hotels Las Vegas is running an irresistible tier-matching promotion where players can get immediate access to Cherry Rewards’ resort-wide benefits. Customers who show their current Players Club card will be instantly matched to an advanced Cherry Rewards tier – allowing players to immediately enjoy their premium perks. Members then have a full 90 days to play and maintain their elevated Cherry Rewards tier well into the second half of 2026. Players are eligible for tier-matching now through Sept. 1.
$50,000 Slot Tournament
During Cherry Rewards launch weekend (March 20 – 22), members can participate in the free Cherry On Top Slot Tournament, with a chance to earn additional entries based on play. The casino at Virgin Hotels Las Vegas will award the top 50 players with a combined total of $50,000 worth of free slot play, with the top winner earning $25,000 in free slot play. The tournament takes place from noon – 7:00 pm each day.
Passport to Paradise
All guests who sign up for Cherry Rewards will receive a special Passport Book full of exclusive resort-wide offers. Guests can enjoy everything from complimentary spa upgrades, discounted show tickets, complimentary dishes at Virgin Hotels Las Vegas’ signature restaurants, discounted room rates and more. Once guests complete their Passport Book, it can be turned into the Cashier’s Cage for a chance to enter two drawings to win an exciting cruise with Virgin Voyages. Drawings will take place April 1 and May 1.
Cherry Rewards Tiers
Guests can enjoy a wide array of perks across the five tiers that make up Cherry Rewards, with rewards spanning all facets of the property, including gaming, entertainment, dining, and more. A comprehensive list of benefits at each tier can be found online.
- Hello: Guests can participate in pre-sales/early access to show tickets, earn rewards points on casino play, earn and redeem rewards at participating restaurants, receive special offers for birthdays, comped resort fees and more.
- Insider: Insider members can enjoy all the benefits of the previous tier in addition to a 10% discount on spa services (not valid with any other discounts/promotions) and discounted well & call drinks*.
- Exclusive: Exclusive members have access to all perks from the previous tiers, as well as access to an array of comp benefits across the resort, including hotel rooms, meals* and show tickets*. Exclusive members can also enjoy early check-in & late check-out*, discounted pool entry for locals, VIP parking and more.
- VIP: Guests at the VIP level retain all previous rewards plus an upgraded level of comps to enjoy, including room upgrades, pool access for locals, quarterly comped pool cabanas* and more. VIP members also have access to a dedicated casino host, priority reservations at the spa, pool and participating restaurants*, VIP line access to shows and more.
- All-Access: The top-tier of Cherry Rewards, All-Access members can reap the benefits of all previous tiers, as well as reserved slot & table games, three-comped nights at the hotel per month, discounts at the gift shop and participating retailers*, expedited valet and more benefits.
*Restrictions may apply for specific benefits. Existing Momentum members are automatically enrolled in the new program. Members must be 21 years of age or older to join.
Virgin Hotels Las Vegas App
Coinciding with the launch of Cherry Rewards, Virgin Hotels Las Vegas is introducing an all-new app designed to enhance the guest experience. This app offers a seamless way to enjoy everything the property has to offer, including reward management, access to current points status, exclusive rates, discounts, and promotions available only through the app.
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About Virgin Hotels Las Vegas
Virgin Hotels Las Vegas is an integrated resort that delivers a vibrant and lively environment for travelers and locals alike. The off-Strip resort features 1,500 Chambers and suites across three towers, a 60,000-square-foot casino and sportsbook, and a five-acre desert pool oasis. The property boasts several dynamic spaces for live music and entertainment, including the 4,600-capacity theater operated by AEG Presents, the intimate 24 Oxford showroom, The Shag Room, a unique and sexy cocktail lounge, and the multi-functional Event Lawn. Touting an exceptional portfolio of 12 food and beverage venues, Virgin Hotels Las Vegas is home to famed restaurants like the legendary Nobu, Michael and David Morton’s ONE Steakhouse, Kassi Beach House and Beach Club experience, Pizza Forte and more. Virgin Hotels Las Vegas is part of the Curio Collection by Hilton and has been consecutively awarded the AAA Four Diamond Award since its first year of operation. For more information, visit www.virginhotelslv.com.
About Virgin Hotels
Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, followed by Miami and Denver in 2027 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 170 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.