The Mirage and Wrangler® Partner to Donate $10,000
to Susan G. Komen for the Cure
As Host of Wrangler® Western Wear’s Official ‘Tough Enough To Wear Pink’ After-Party,
The Mirage Selects Local Breast Cancer Awareness and Research Organization to Donate $10,000
Photo Courtesy of The Mirage Hotel & Casino.
The Mirage Hotel & Casino showed off its ‘tough side’ as the Las Vegas resort turned pink and hosted Wrangler® Western Wear’s official “Tough Enough to Wear Pink™” (TETWP) After-Party Monday, Dec. 10. The party was held in conjunction with the fifth performance of the 2012 Wrangler National Finals Rodeo (Wrangler NFR) event where rodeo attendees and contestants were encouraged to wear pink, showing support for the initiative.
As part of the partnership, Wranglerdonated $10,000 to Susan G. Komen for the Cure – Southern Nevada Affiliate, a charity specifically selected by The Mirage. Executives from both The Mirage and Wrangler were on hand during the check presentation.
“We are honored to partner with Wrangler to host their Official Tough Enough to Wear Pink After-Party,” said Traci Preus, vice president of Marketing and Advertising at The Mirage. “The money raised for Susan G. Komen will stay in southern Nevada and help those affected by cancer. We are committed to our support of this wonderful cause and look forward to hosting this event for many years to come.”
As the leader in Western lifestyle apparel since 1947, the Wrangler® brand has used its strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease. The Wrangler TETWP campaign has raised more than $12.5 million for breast cancer charities. Most of the money raised stays directly in the community. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.
About The Mirage
Ideally located in the center of the famed Las Vegas Strip, The Mirage is the place to stay and play. The resort features contemporary AAA Four Diamond accommodations, dynamic nightlife including The Beatles REVOLUTION Lounge, tantalizing restaurants created by the world’s most acclaimed designers and renowned chefs, a luxurious spa and salon, the enticing Bare pool lounge, and 170,000 square feet of meeting and convention space. Unique entertainment options include The Beatles LOVE by Cirque du Soleil celebrating the musical legacy of The Beatles; The Aces of Comedy series featuring one of the most comprehensive and diverse comedic line-ups nationwide; Terry Fator: Ventriloquism in Concert; a one-of-a-kind nightlife experience at 1 OAK; and the lush animal sanctuary of Siegfried & Roy’s Secret Garden and Dolphin Habitat. From the iconic Volcano and 20,000-gallon lobby aquarium to the lush tropical atrium and pool, guests experience an exotic world-class destination unlike any other. The Mirage is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information and reservations, visit mirage.com or call toll free at (800) 374-9000 or find us on Facebook and Twitter.
About Wrangler®
Wrangler® Western Wear is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and www.wrangler.com. To find a retailer or for more information on the Wrangler® family of products, visit www.wrangler.com or call 888-784-8571.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company’s top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.