The LEGO Group to open new store in Las Vegas, NV in Downtown Summerlin®
- The LEGO Group announces it is opening its latest store in Downtown Summerlin in Las Vegas, Nevada.
- Creating unforgettable immersive experiences memories through hands-on play opportunities, the LEGO® Store will feature interactive experiences and the widest range of LEGO products.
- Whether visitors are picking out a gift, looking for the latest set or bringing a LEGO fan in for a special treat, friendly Brick Specialists will also be on hand to help find the perfect LEGO set.
The LEGO Group has confirmed it will be opening a new store in Las Vegas, NV on May 31, 2024. Located in Downtown Summerlin®, the new 2,454 square-foot LEGO® Store will be home to unforgettable immersive experiences and expert guidance from Brick Specialists, plus access to exclusive in-store offerings including:
- Unforgettable immersive experiences – including the Pick & Build Wall and Build a Minifigure Tower.
- Exclusive products – the LEGO Store at Downtown Summerlin will be home to the largest range of LEGO products including many exclusives.
- Rewarding offers – guests at the new store will also have the opportunity to collect LEGO Insiders loyalty program points which can be used for discounts on future purchases or exclusive member offers.
The new LEGO Store takes the total number of stores in the United States up to 119, including flagship locations in Chicago, Illinois and New York City and demonstrates the LEGO Group’s commitment to physical retail and providing exciting experiences for their guests.
The LEGO Store at Downtown Summerlin will be opening its doors on May 31, 2024. In addition to an on-site mystery mural LEGO brick building activity, the store will celebrate with exclusive promotions all weekend long, including:
- May 31 – June 2: free I <3 LEGO Store Tile giveaway
- June 1: LEGO Store Yellow Truck for all registered LEGO Insiders with a purchase of more $75 or more
- June 2: LEGO Store set with all purchases of $120 or more
- June 3-9: I <3 LEGO Store tote gift with any purchase
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.
