Meet Redken’s Mask Force To Replenish Tired Strands

What do split ends, frizz and lackluster hair have in common? They can all be a side effect of over-styled, over-processed hair, which can all be aggravated by colder weather! Instead of putting your hair up every day, take the time to care for your tired tresses with Redken’s array of hair masks and treatments … Read more

Unleash your color creativity with NEW Redken City Beats Collection

  From the streets to the masses, vibrant haircolor is everywhere, with women and men flocking to the salon chair to rock bold looks adopted by celebrities and seen across numerous editorial spreads. Redken answers their growing demand with City Beats, a conditioning color cream designed to create the edgiest looks for the ultimate in … Read more

Introducing Redken pH-Bonder, the complete solution to promote bond integrity during a professional haircolor or lightening service.

From a Pioneer of pH Science Comes the Power of pH Science Redken pH-Bonder is the complete solution to promote bond integrity during a professional haircolor or lightening service. With more than 25,000 professional colorists using bonding products*, it is clear that women and stylists are looking for a gentler color application that won’t damage … Read more

Redken Names Chloe Nørgaard As Newest Brand Muse

REDKEN ANNOUNCES CHLOE NØRGAARD AS NEW BRAND MUSE Chloe Nørgaard, photographed by Txema Yeste in New York City.   Redken 5th Avenue is excited to announce model, DJ and haircolor chameleon Chloe Nørgaard as our newest brand muse. She joins an elite collective of Redken muses including supermodels Lea T, Soo Joo Park, Mariacarla Boscono, … Read more

Introducing the future of hair restoration with Redken’s NEW! Heatcure Professional Formulas, in salons now

#Heatcure, The Future of Haircare. Redken’s complete backbar to retail solution for total hair restoration, even 10 washes later Just imagine, one of the biggest culprits of damaged hair – heat – is actually the most effective way to restore damage and revive the look and feel of healthy hair. Six years in the making, … Read more

Redken announces Lizzy Jagger as newest brand muse

REDKEN ANNOUNCES LIZZY JAGGER AS NEW BRAND MUSE Model, actress and eldest daughter of Rolling Stones’ Mick Jagger tapped as latest muse for new Redken Heatcure Professional Service and Heat Styling launches   Lizzy Jagger, photographed by Txema Yeste in New York City.   Redken is excited to introduce model, actress and producer Lizzy Jagger … Read more

Met Gala Inspired Hairstyles By Redken Artist Blake Reed Evans

This year’s Met Gala theme was “Manus x Machina”, where we witnessed the worlds of fashion and technology coming together to unveil extravagant, futuristic and jaw dropping outfits paired with equally amazing and unusual hairstyles. Inspired by the Met Gala, Redken artist Blake Reed Evans has provided step-by-steps using Redken to re-create at home some … Read more

Join the curl rebellion with Redken’s NEW! Curvaceous, in salons May 2016

Join The Curl Rebellion Redken invites curly haired girls everywhere to toss their flat iron with the launch of the NEW! Curvaceous professional customizable system for all curl types A recent study found that if women could choose to have any hair type as their natural hair, nearly 80% of respondents would opt to wake … Read more

Get ready to sparkle with this fun, festival look

The glitter roots trend has quickly become one of the top Coachella styles that has girls everywhere, including Kendall Jenner, re-thinking their crafting techniques.   Inspired by the look, Redken Artist Doug Treadway has provided two easy step-by-steps using Redken to recreate glitter roots at home. Whether you’re getting ready for the next festival line-up or … Read more

Redken launches new Chromatics Ultra Rich Cityscape shades, inspired by NYC at sunset

Color That Shines Like Never Before Introducing Redken’s Chromatics Ultra Rich Cityscape collection, five highly-reflective monochromatic shades inspired by the New York cityscape at sunset Sunset in New York City is always a picturesque experience as Mother Nature creates a unified scene of both warm and cool tones that light up the smooth, mirror-like facades … Read more

Have a “brew” in the shower this St. Patty’s Day with Redken For Men Clean Brew

NEW Redken For Men clean brew extra cleansing shampoo Looking for ways to quietly participate in St. Patrick’s Day celebrations without having to dress in green or order a Guinness at your local bar tonight? Look no further than in your shower with Redken For Men’s Clean Brew extra cleansing shampoo! Resembling your favorite beer … Read more

See blonde in a whole new light with Redken’s NEW! Babylights featuring the Blonde Idol Professional Haircolor Collection 2.0

See Blonde In a Whole New Light. Redken’s Babylights featuring NEW! Blonde Idol Professional Haircolor Collection 2.0 Customizable in-salon blonding innovation targets lightening needs for all haircolors and brings the Babylights trend front and center Recent studies show that 68% of salon-goers want to go lighter** and a majority of these women are looking for … Read more

Redken names Crystal Renn as newest brand muse

REDKEN NAMES CRYSTAL RENN AS NEWEST BRAND MUSE Model and author joins the elite ranking of Redken muses as the face to launch of new Redken Chromatics Ultra Rich professional haircolor   Crystal Renn for Redken, photo by Txema Yeste   Redken is excited to announce model and boundary breaker Crystal Renn as the newest … Read more

Redken’s Tracey Cunningham’s Golden Girls to inspire your next salon visit

Helping to illuminate some of our favorite golden girls from the 73rd Annual Golden Globe Awards was Redken Celebrity Colorist Tracey Cunningham of Meche Salon in Beverly Hills, who refreshed and toned the locks of our favorite red carpet starlets including Bryce Dallas Howard, Julia Louis Dreyfus, Jennifer Lopez, Lily Rabe and Amanda Peet among … Read more

Redken’s NEW! pillow proof blow dry express treatment primer saves both your time and your hair

Prime, Protect, Perfect! Redken’s NEW pillow proof blow dry express treatment primer provides extra care for your hair for a blow-dry that will blow you away Did you know that 70% of women don’t use heat protective products for their hair? Available January 2016, you can now achieve the ultimate blow dry in record time … Read more

Redken introduces new Frizz Dismiss and Extreme Length in-salon backbar services

  Redken Frizz Dismiss and Extreme Backbar Services Dismiss frizz in minutes and get stronger, longer hair with new in-salon services     Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new … Read more

Redken Mocha, Pumpkin Spice and Gingersnap trends bring the coffee shop to the salon

When it comes to Pumpkin Spice Lattes and mocha-flavored concoctions, there’s no such thing as too much. We continue to line up for these flavors at our coffee shop, but why stop there? Pumpkin Spice and other coffee-inspired colors are this season’s latest haircolor trend to catch on with people of all haircolors embracing the … Read more

Get Your Mocha Fix with Redken’s NEW! Sombre technique

GET YOUR MOCHA FIX WITH SOMBRE ACHIEVE A FRESH, NATURAL LOOK WITH REDKEN’S HOTTEST NEW HAIRCOLOR TREND Whether you’re a blonde or brunette, embrace the fall season’s warm tones and low-maintenance approach with Redken’s NEW Sombre, a professional color technique that blends brunette and blonde tones together to create a low-contrast “soft ombre” effect.   … Read more