REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION Upgrade To Smart Haircare                 Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that … Read more

Skip a shampoo, not a wash with Redken’s NEW! Genius Wash cleansing conditioners

Skip a Shampoo, not a Wash Rotate your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners   It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal … Read more

Redken’s New York Fashion Week Spring – Summer 2014 Marc Jacobs Recap

Marc Jacobs Spring – Summer 2014     Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc’s collection. Once the wigs were lightened, Guido’s team went back and darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, … Read more

NEW! SHAPE CONTROL For permanently smoothed hair

NEW! SHAPE CONTROL For permanently smoothed hair Description: Redken’s newest texture range, Shape Control, addresses the need for safer texture products with innovative technology that will help consumers take permanent control of the shape of their hair. Redken’s Shape Control system, which is formulated without formaldehyde, provides permanent thermal straightening for sleek, smooth styles. Who … Read more