Guido + Redken achieve The New Look of Modern at SS2015 Fashion Week

Redken Global Styling Director Guido is the fashion world’s most visionary stylist and the creative force behind the runway’s most iconic hairstyles. At Spring/Summer 2015 Fashion Week, Guido created ‘The New Look of Modern’ on the runways for designers such as Alexander McQueen, Marc Jacobs, Prada, Lanvin and many more.   “The hair this season … Read more

Redken’s PFW FW 2014 Celine Recap

CELINE FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created easy, minimal hair for Celine using satinwear 02 prepping blowdry lotion and flex mess around 10 disrupting cream-paste. The simple Celine updo has an air of ease to it, but it also contained by the use of styling products.   “So we … Read more

Redken’s PFW FW 2014 Dior Recap

  DIOR FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair … Read more

Redken’s PFW FW 2014 Lanvin Recap

LANVIN FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant     Redken Creative Consultant Guido amped up the wet-shine look to give the hair a nighttime feel at Lanvin. Wet and greasy textures, which are now celebrated on the runway, give the hair a naturally cool finish that works seamlessly with Alber’s collection. … Read more

Redken’s MFW FW 2014 Versace Recap

VERSACE FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created a 60’s inspired hairstyle that felt in line with Versace’s own personal style. Unlike the natural styles that have dominated the runway this season, the hair at Versace was anything but easy, or natural. Once the hair was blown … Read more

Redken’s LFW FW 2014 Christopher Kane Recap

CHRISTOPHER KANE FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido left each models individual hair type and length au naturale in order to create an effortless quality to overall style. On dry hair, Guido applied shine flash 02 glistening mist as a texturizer to not only increase shine, but … Read more

Redken’s MFW FW 2014 Alberta Ferretti Recap

ALBERTA FERRETTI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido used satinwear 02 prepping blow-dry lotion to give the hair a soft and smooth texture prior to styling the hair. While Guido departed from natural hair for Alberta Ferretti, he did weave in elements of ease with the looseness … Read more

Redken’s NYFW FW 2014 Alexander Wang Recap

  ALEXANDER WANG FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist … Read more