REDKEN ANNOUNCES SOO JOO PARK AS NEW BRAND MUSE Soo Joo to Unveil Her Latest Extreme Hair Transformation in 2015 Redken is excited to announce its newest brand muse, model and trendsetter Soo Joo Park. Known for her hair transformations and sartorial street style, Soo Joo is a favorite of top fashion designers and magazines. … Read more
Introducing the NEW Redken Styling with a brand new look, the latest product innovations, and an exciting partnership with one of music’s rising stars. Redken has reinvented its styling portfolio to encompass eight different categories featuring something for every consumer to achieve the most sought-after styles seen everywhere from the catwalk to the sidewalk. Built … Read more
SACAI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido kept the hair very natural at Sacai, which is similar to his stylistic choice for the Spring/Summer 2014 show. Natural hair continues to pervade the runway and the hair at Sacai perfectly exemplifies this trend. “After washing the hair with … Read more
CELINE FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido created easy, minimal hair for Celine using satinwear 02 prepping blowdry lotion and flex mess around 10 disrupting cream-paste. The simple Celine updo has an air of ease to it, but it also contained by the use of styling products. “So we … Read more
DIOR FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair … Read more
NINA RICCI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido use two key products, pillow proof blowdry express primer and satinwear 02 prepping blowdry lotion, to achieve the beautiful blowout for Nina Ricci’s Fall/Winter collection. Once the hair was blown out straight, Guido took the top crown section … Read more
PRADA FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant The hair for Prada is actually identical to the look Redken Creative Consultant Guido created for the eight women that were featured in the men’s show. The Fall/Winter 2014 women’s wear show was meant to be a continuation or a second act to … Read more
RALPH LAUREN FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido created two beautiful looks this season for Ralph Lauren, in that the designer previewed his Polo line prior to showing his ready-to-wear collection. The downtown hairstyle of the Polo collection, created with Redken’s NEW blowdry category, was paired on … Read more
ALEXANDER WANG FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist … Read more
COMING MARCH 2014: REDKEN INTRODUCES THE NEW REDKEN STYLING WITH A BRAND NEW LOOK, 2 NEW CATEGORIES AND AN EXCITING PARTNERSHIP WITH SKY FERREIRA! With its latest product innovations, sleek new packaging and an exciting partnership with Sky Ferreira, Redken’s NEW styling portfolio is sure to be your connection to amazing style. Click … Read more
Help Support the Fight Against Breast Cancer Support cancer research at City of Hope. Join the fight against breast cancer and sample the best of Redken Haircare when you purchase one of Redken’s mini kits. In conjunction with this limited edition promotion, Redken will make a one-time donation of $20,000 to City of Hope to … Read more
Roberto Cavalli Spring – Summer 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido continued to work with natural textures at Cavalli; however, he created a bit more style by using three key products to accentuate elements of shine and control. Once the hair was prepped to dry naturally with diamond oil shatterproof … Read more
REDKEN CREATIVE CONSULTANT TRACEY CUNNINGHAM MADE THE STARS SHINE EVEN BRIGHTER AT THE 65TH ANNUAL PRIMETIME EMMY AWARDS With every award season comes a red-carpet exhibition of what will become the most sought after hair trends for the coming season. From Christina Hendricks’ notably lighter copper locks to Julia Louis-Dreyfus’ dark waves, hair color … Read more
Versace Spring – Summer 2014 Hair by Guido, Redken Creative Consultant To amplify the natural texture of the hair, Redken Creative Consultant Guido applied powder refresh 01 aerosol hair powder/dry shampoo to create a laid-back, yet clearly articulated rocker-chick look. This California cool hairstyle, reminiscent of the late 80s LA rock scene, works seamlessly … Read more
Marc Jacobs Spring – Summer 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc’s collection. Once the wigs were lightened, Guido’s team went back and darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, … Read more
Calvin Klein Spring – Summer 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido brought the model’s natural texture to the forefront of his style for Calvin Klein. He took a minimalistic approach to styling, allowing the hair to revert to its natural form. Other than a bit of all soft argan-6 … Read more
Reed Krakoff Spring – Summer 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guid Redken Creative Consultant Guido expanded upon the basic low pony by adding congruent, deep side parts to each model’s hairline. Such clean lines, separated and smoothed with a fine-toothed comb, juxtapose the natural hair left to air dry below. “It … Read more
Stylist Jenny Balding styled the hair at 5:31 Jérôme SS14 debut collection during New York Fashion Week. To create the look: Collaborating with the designer to take the concept of mixing luxury with street, Jenny Blading created a slightly disheveled look with a 90’s feel. “This is an excellent way to create perfectly disheveled texture…think … Read more
