Redken Brews Announces Matthew Cutshall as Their New Brand Ambassador

Redken Brews Announces Matthew Cutshall as Their New Brand Ambassador  Redken Brews is excited to announce Matt Cutshall as their new Brand Ambassador. Matt is known for his humorous videos on social media, and has been featured in notable publications including Elle, Vogue, Bustle, and GQ, who spotlighted his style in an article entitled “Internet … Read more

Don’t Forget… The Perfect At-Home Blow Dry is Now Possible With Redken!

NEW! DIAMOND OIL GLOW DRY Redken introduces a new blow-dry-loving-oil-infused system for all hair types. Don’t just blow-dry, #Glowdry.   With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: women love a good blowout, but do not necessarily want to put in the effort to blow … Read more

One Month Until Redken’s NEW Clean Maniac Micellar Clean-Touch Shampoo And Clean-Touch Conditioner Hits Shelves!

REDKEN CLEAN MANIAC MICELLAR CLEAN-TOUCH HAIRCARE A longwear makeup’s mortal enemy, now for your hair! Redken introduces Clean Maniac Micellar Clean-Touch Shampoo and Conditioner, which utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s … Read more

This Festival Season, Redken-Ready Braids with Redken Educator Spencer Henry!

This festival season, get Redken-ready braids with top tips and tricks from Redken Educator Spencer Henry!   Step 1: Mist the hair with Redken Pillow Proof 2 Day Extender Dry Shampoo to remove excess oil and create texture. Follow by prepping your sections with Redken Iron Shape 11 to protect the hair using a  1 1/2” … Read more

From Runway to Real Way: Redken Styling Products for Every Occasion

Turn up the heat this Valentine’s Day without the damage. From blowouts to bouncy curls, achieving your favorite date night looks while protecting your hair is easy with Redken’s array of Heat Stylers. Each product contains Redken’s NEW Heat Restyling Technology, which locks in your style and is reactivated with heat to update your look. … Read more

REDKEN HAIRCARE RENOVATION – Upgrade To Smart Haircare

REDKEN HAIRCARE RENOVATION Upgrade To Smart Haircare                 Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that … Read more

Introducing Redken pH-Bonder, the complete solution to promote bond integrity during a professional haircolor or lightening service.

From a Pioneer of pH Science Comes the Power of pH Science Redken pH-Bonder is the complete solution to promote bond integrity during a professional haircolor or lightening service. With more than 25,000 professional colorists using bonding products*, it is clear that women and stylists are looking for a gentler color application that won’t damage … Read more

Introducing the future of hair restoration with Redken’s NEW! Heatcure Professional Formulas, in salons now

#Heatcure, The Future of Haircare. Redken’s complete backbar to retail solution for total hair restoration, even 10 washes later Just imagine, one of the biggest culprits of damaged hair – heat – is actually the most effective way to restore damage and revive the look and feel of healthy hair. Six years in the making, … Read more

Redken announces Lizzy Jagger as newest brand muse

REDKEN ANNOUNCES LIZZY JAGGER AS NEW BRAND MUSE Model, actress and eldest daughter of Rolling Stones’ Mick Jagger tapped as latest muse for new Redken Heatcure Professional Service and Heat Styling launches   Lizzy Jagger, photographed by Txema Yeste in New York City.   Redken is excited to introduce model, actress and producer Lizzy Jagger … Read more

Join the curl rebellion with Redken’s NEW! Curvaceous, in salons May 2016

Join The Curl Rebellion Redken invites curly haired girls everywhere to toss their flat iron with the launch of the NEW! Curvaceous professional customizable system for all curl types A recent study found that if women could choose to have any hair type as their natural hair, nearly 80% of respondents would opt to wake … Read more

Skip a shampoo, not a wash with Redken’s NEW! Genius Wash cleansing conditioners

Skip a Shampoo, not a Wash Rotate your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners   It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal … Read more

Redken and essie raise more than $16,000 at Trim Hunger Cut-A-Thon in NYC!

Redken and essie Trim Hunger at NYC Cut-A-Thon Redken and essie team up to raise more than $16,000 for City Harvest in honor of Hunger Awareness Month Hairdressers know that hunger is shear madness! To support Hunger Awareness Month, Redken 5th Avenue NYC teamed up with essie to host the Trim Hunger Cut-A-Thon at the … Read more

Get Your Mocha Fix with Redken’s NEW! Sombre technique

GET YOUR MOCHA FIX WITH SOMBRE ACHIEVE A FRESH, NATURAL LOOK WITH REDKEN’S HOTTEST NEW HAIRCOLOR TREND Whether you’re a blonde or brunette, embrace the fall season’s warm tones and low-maintenance approach with Redken’s NEW Sombre, a professional color technique that blends brunette and blonde tones together to create a low-contrast “soft ombre” effect.   … Read more

Redken hosting Trim Hunger Cut-A-Thon for Hunger Awareness Month!

Hunger is Shear Madness! Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support of Hunger Awareness Month. In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City … Read more

Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine!

  Don’t Just Blow-Dry, Glow Dry! Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine. Ready to reinvent your blow-dry? Prepare to be blown away by Redken’s NEW glow dry style enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind. Redken’s heat-responsive silicone … Read more

The hairstyle you need to beat the heat!

MIU MIU Resort 2016 Hair by Guido, Redken Global Creative Director   “The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. … Read more

All Unique. All United. Introducing Redken’s NEW One United all-in-one multi-benefit treatment.

All Unique. All United. Introducing Redken’s NEW One United All-In- One Multi-Benefit Treatment. Providing 25 benefits in one bottle to give hair all the care it needs to stand out. Everyone’s hair has a unique texture, a unique story. Redken’s NEW One United all-in-one, multi-benefit treatment unites every hair type and texture with 25 benefits … Read more

Redken’s Marc Jacobs Resort 2016 Recap, hair by Guido

MARC JACOBS Resort 2016 Collection Hair by Guido, Redken Global Creative Director   Inside his Mercer Street store in SoHo, Marc Jacobs unveiled a bold, bejeweled look – from head to toe – at his Resort 2016 Presentation. Drawing inspiration from the the ‘80s, Redken Global Creative Director Guido created a cool, downtown look inspired … Read more