Pureology star product strengthens and lengthens for runway-worthy hair

New York Fashion Week has left us dreaming of long, natural hair à la Ralph Lauren and Victoria Beckham, and dreamy ponytails à la Oscar de la Renta and Hugo Boss. Helping to strengthen the hair and grow to the lengths seen on our favorite Fashion Week looks is Pureology’s star product of September, Strength … Read more

Redken’s PFW FW 2014 Sacai Recap

SACAI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido kept the hair very natural at Sacai, which is similar to his stylistic choice for the Spring/Summer 2014 show. Natural hair continues to pervade the runway and the hair at Sacai perfectly exemplifies this trend. “After washing the hair with … Read more

Redken’s PFW FW 2014 Alexander McQueen Recap

  ALEXANDER MCQUEEN FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido wove together futuristic design elements with a classic Elizabethan hairstyle to create the truly unique McQueen look this season. Once the hair extensions were attached just above each temple, Guido and his team applied hardwear 16 super strong … Read more

Redken’s PFW FW 2014 Akris Recap

AKRIS FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido coated the hair, section by section, with hardwear 16 super strong sculpting gel before combing the hair backwards towards the nape of the neck. Once the low chignon was fastened, Guido applied shine flash 02 glistening mist and diamond oil … Read more

Redken’s PFW FW 2014 Valentino Recap

  VALENTINO FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created a playful look for Valentino’s Fall/Winter 2014 show, which lent itself to the eccentric designs this season. Unlike a classic chignon or the austere low ponytail from last season, the hair at Valentino was fun and added lightness to … Read more

Redken’s PFW FW 2014 Celine Recap

CELINE FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created easy, minimal hair for Celine using satinwear 02 prepping blowdry lotion and flex mess around 10 disrupting cream-paste. The simple Celine updo has an air of ease to it, but it also contained by the use of styling products.   “So we … Read more

Redken’s PFW FW 2014 Jean Paul Gaultier Recap

  JEAN PAUL GAULTIER FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido applied hardwear 16 super strong sculpting gel, section by section, to create a sculptural style that blurred the line between punk and sophisticated hair. The use of firm hold hairsprays and super strong gels, which added a futuristic finish … Read more

Redken’s PFW FW 2014 Dior Recap

  DIOR FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair … Read more

Redken’s PFW FW 2014 Margiela Recap

MARGIELA FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido combined flex shape factor 22 and flex mess around 10 to give the hair some texture and hold, in order to mold the more traditional hairstyle into place. Once the hair was prepped with product, Guido divided the hair into … Read more

Redken’s PFW FW 2014 Nina Ricci Recap

NINA RICCI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant     Redken Creative Consultant Guido use two key products, pillow proof blowdry express primer and satinwear 02 prepping blowdry lotion, to achieve the beautiful blowout for Nina Ricci’s Fall/Winter collection. Once the hair was blown out straight, Guido took the top crown section … Read more

Redken’s PFW FW 2014 Lanvin Recap

LANVIN FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant     Redken Creative Consultant Guido amped up the wet-shine look to give the hair a nighttime feel at Lanvin. Wet and greasy textures, which are now celebrated on the runway, give the hair a naturally cool finish that works seamlessly with Alber’s collection. … Read more

Redken’s MFW FW 2014 Versace Recap

VERSACE FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created a 60’s inspired hairstyle that felt in line with Versace’s own personal style. Unlike the natural styles that have dominated the runway this season, the hair at Versace was anything but easy, or natural. Once the hair was blown … Read more

Redken’s MFW FW 2014 Roberto Cavalli Recap

ROBERTO CAVALLI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido created a messy wet knot, which is fitting for the inherently sexy Cavalli woman. Shine Flash 02 glistening mist was liberally applied to give a wet shine finish to the hair. Once the knot was fastened in the back, … Read more

Redken’s MFW FW 2014 Jil Sander Recap

  JIL SANDER FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido took a minimalistic approach to hair at Jil Sander, foregoing cocktails of product and hot tools altogether. Once the model’s hair was freshly washed with Redken’s hair cleansing cream shampoo, Guido’s team absorbed the excess moisture with hand towels … Read more

Redken’s MFW FW 2014 Bottega Veneta Recap

BOTTEGA VENETA FALL – WINTER 2014   Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido used extensions to add a twist on a classic ponytail. Once the extensions were in place, Guido used iron shape 11 finishing thermal spray and a flat iron to achieve the blunt straight finish at Bottega Veneta. The hair … Read more

Redken’s MFW FW 2014 Prada Recap

  PRADA FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   The hair for Prada is actually identical to the look Redken Creative Consultant Guido created for the eight women that were featured in the men’s show. The Fall/Winter 2014 women’s wear show was meant to be a continuation or a second act to … Read more

Redken’s NYFW FW 2014 Reed Krakoff Recap

REED KRAKOFF FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant     Redken Creative Consultant Guido used satinwear 02 prepping blow-dry lotion to give the clean, damp hair a bit of weight and then let it dry naturally. The reality of hair, with its natural movement and imperfection, is considered luxurious and makes for … Read more

Redken’s LFW FW 2014 Christopher Kane Recap

CHRISTOPHER KANE FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido left each models individual hair type and length au naturale in order to create an effortless quality to overall style. On dry hair, Guido applied shine flash 02 glistening mist as a texturizer to not only increase shine, but … Read more