The annual Kentucky Derby each May is as much about fashion as it is the sport itself, with all eyes and bets on who will wear this year’s most glamorous hat or the most elaborate fascinator. Inspired by Lauren Conrad’s Derby style and the event’s overall glamour, Pureology Artistic Ambassador Ruth Roche and Pure … Read more
GRAY AWAY by EVERPRO is the fastest and easiest way to temporarily touch up gray roots in just seconds. With its unique pinpoint applicator, GRAY AWAY delivers targeted coverage for a quick and natural-looking solution for gray roots between hair colorings, helping to extend the life of your color. Its self-adjusting color technology blends … Read more
What if we told you there’s a new movement in hair care? One that challenges conventional wisdom and the harsh cycle of shampoo, condition, repeat. One that actually cleanses without stripping – leaving hair more vibrant, more manageable, and simply more beautiful. Welcome to Unwash® A new method to clean hair in a more civilized … Read more
Color That Shines Like Never Before Introducing Redken’s Chromatics Ultra Rich Cityscape collection, five highly-reflective monochromatic shades inspired by the New York cityscape at sunset Sunset in New York City is always a picturesque experience as Mother Nature creates a unified scene of both warm and cool tones that light up the smooth, mirror-like facades … Read more
NEW Redken For Men clean brew extra cleansing shampoo Looking for ways to quietly participate in St. Patrick’s Day celebrations without having to dress in green or order a Guinness at your local bar tonight? Look no further than in your shower with Redken For Men’s Clean Brew extra cleansing shampoo! Resembling your favorite beer … Read more
Pureology is excited to introduce to the beloved, award-winning Colour Fanatic family the NEW! Colour Fanatic Instant Conditioning Whipped Cream, addressing the needs of those with fine colour-treated hair by providing the ultimate lightweight conditioning treatment to instantly transform and perfect hair without compromising volume and movement. Available in salons now (March 2016), … Read more
See Blonde In a Whole New Light. Redken’s Babylights featuring NEW! Blonde Idol Professional Haircolor Collection 2.0 Customizable in-salon blonding innovation targets lightening needs for all haircolors and brings the Babylights trend front and center Recent studies show that 68% of salon-goers want to go lighter** and a majority of these women are looking for … Read more
Skip a Shampoo, not a Wash Rotate your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal … Read more
Prime, Protect, Perfect! Redken’s NEW pillow proof blow dry express treatment primer provides extra care for your hair for a blow-dry that will blow you away Did you know that 70% of women don’t use heat protective products for their hair? Available January 2016, you can now achieve the ultimate blow dry in record time … Read more
Redken Frizz Dismiss and Extreme Backbar Services Dismiss frizz in minutes and get stronger, longer hair with new in-salon services Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new … Read more
New York Fashion Week has left us dreaming of long, natural hair à la Ralph Lauren and Victoria Beckham, and dreamy ponytails à la Oscar de la Renta and Hugo Boss. Helping to strengthen the hair and grow to the lengths seen on our favorite Fashion Week looks is Pureology’s star product of September, Strength … Read more
Hunger is Shear Madness! Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support of Hunger Awareness Month. In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City … Read more
It’s hard to believe Labor Day weekend is almost upon us! Between packing for wherever you may be headed to enjoying yourself once you’ve arrived, beauty up-keep should be your last concern. Pureology Artist Sandra Joseph shares below her favorite quick up-do, the Twisted Rope Braid, that is perfect for your last summer hurrah! … Read more
MEET YOUR NEWEST OBSSESSION. Pureology Introduces Colour Fanatic Instant Deep-Conditioning Mask They say good things come in small packages but now, even greater things come in just one, compact package. Understanding that today’s consumer is constantly on-the-go and short on time, Pureology is pleased to introduce NEW! Colour Fanatic Instant Deep-Conditioning Mask, the first multi-tasking … Read more
THE ULTIMATE LUXURY FOR YOUR HAIR. Pureology Nano Works Gold is the golden ticket to youth renewal for colour-treated hair It’s no secret that years of styling, colouring and environmental and mechanical damages can wreak havoc on your locks. It’s time for the ultimate apology to your colour-treated hair with Pureology’s NEW! Nano … Read more
Don’t Just Blow-Dry, Glow Dry! Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine. Ready to reinvent your blow-dry? Prepare to be blown away by Redken’s NEW glow dry style enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind. Redken’s heat-responsive silicone … Read more
MIU MIU Resort 2016 Hair by Guido, Redken Global Creative Director “The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. … Read more
REDKEN ANNOUNCES SUKI WATERHOUSE AS NEW BRAND MUSE Redken is excited to announce actress and model Suki Waterhouse as our newest brand muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham. British-born … Read more
