What if we told you there’s a new movement in hair care? One that challenges conventional wisdom and the harsh cycle of shampoo, condition, repeat. One that actually cleanses without stripping – leaving hair more vibrant, more manageable, and simply more beautiful. Welcome to Unwash® A new method to clean hair in a more civilized … Read more
Color That Shines Like Never Before Introducing Redken’s Chromatics Ultra Rich Cityscape collection, five highly-reflective monochromatic shades inspired by the New York cityscape at sunset Sunset in New York City is always a picturesque experience as Mother Nature creates a unified scene of both warm and cool tones that light up the smooth, mirror-like facades … Read more
NEW Redken For Men clean brew extra cleansing shampoo Looking for ways to quietly participate in St. Patrick’s Day celebrations without having to dress in green or order a Guinness at your local bar tonight? Look no further than in your shower with Redken For Men’s Clean Brew extra cleansing shampoo! Resembling your favorite beer … Read more
See Blonde In a Whole New Light. Redken’s Babylights featuring NEW! Blonde Idol Professional Haircolor Collection 2.0 Customizable in-salon blonding innovation targets lightening needs for all haircolors and brings the Babylights trend front and center Recent studies show that 68% of salon-goers want to go lighter** and a majority of these women are looking for … Read more
Skip a Shampoo, not a Wash Rotate your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal … Read more
Prime, Protect, Perfect! Redken’s NEW pillow proof blow dry express treatment primer provides extra care for your hair for a blow-dry that will blow you away Did you know that 70% of women don’t use heat protective products for their hair? Available January 2016, you can now achieve the ultimate blow dry in record time … Read more
Redken Frizz Dismiss and Extreme Backbar Services Dismiss frizz in minutes and get stronger, longer hair with new in-salon services Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new … Read more
New York Fashion Week has left us dreaming of long, natural hair à la Ralph Lauren and Victoria Beckham, and dreamy ponytails à la Oscar de la Renta and Hugo Boss. Helping to strengthen the hair and grow to the lengths seen on our favorite Fashion Week looks is Pureology’s star product of September, Strength … Read more
Hunger is Shear Madness! Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support of Hunger Awareness Month. In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City … Read more
It’s hard to believe Labor Day weekend is almost upon us! Between packing for wherever you may be headed to enjoying yourself once you’ve arrived, beauty up-keep should be your last concern. Pureology Artist Sandra Joseph shares below her favorite quick up-do, the Twisted Rope Braid, that is perfect for your last summer hurrah! … Read more
Don’t Just Blow-Dry, Glow Dry! Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine. Ready to reinvent your blow-dry? Prepare to be blown away by Redken’s NEW glow dry style enhancing blow-dry oil, a revolutionary heat-responsive oil created with a blow dryer in mind. Redken’s heat-responsive silicone … Read more
MIU MIU Resort 2016 Hair by Guido, Redken Global Creative Director “The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. … Read more
REDKEN ANNOUNCES SUKI WATERHOUSE AS NEW BRAND MUSE Redken is excited to announce actress and model Suki Waterhouse as our newest brand muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham. British-born … Read more
PRADA Resort 2016 Hair by Guido, Redken Global Creative Director “The inspiration for Prada always comes from the house itself. It was a juxtaposition between high and low, bourgeois and street, and this time we used curl as a … Read more
Emilia Clarke Debuts New Haircut for Terminator Genisys World Premiere Photo courtesy of Alex Polillo Instagram @apolillo Game of Thrones star Emilia Clarke unveiled a glamorous new haircut courtesy of hairstylist Alex Polillo for Redken 5th Avenue for the world premiere of Terminator Genisys held in Berlin on Sunday. “We wanted to show off … Read more
All Unique. All United. Introducing Redken’s NEW One United All-In- One Multi-Benefit Treatment. Providing 25 benefits in one bottle to give hair all the care it needs to stand out. Everyone’s hair has a unique texture, a unique story. Redken’s NEW One United all-in-one, multi-benefit treatment unites every hair type and texture with 25 benefits … Read more
MARC JACOBS Resort 2016 Collection Hair by Guido, Redken Global Creative Director Inside his Mercer Street store in SoHo, Marc Jacobs unveiled a bold, bejeweled look – from head to toe – at his Resort 2016 Presentation. Drawing inspiration from the the ‘80s, Redken Global Creative Director Guido created a cool, downtown look inspired … Read more
CHRISTIAN DIOR Resort 2016 Collection Hair by Guido, Redken Global Creative Director To complement the destination-inspired designs of Creative Director Raf Simons, Redken Global Creative Director Guido created an easy, luxurious look for Dior’s 2016 Cruise Collection, which was presented at … Read more
