Redken launches new Chromatics Ultra Rich Cityscape shades, inspired by NYC at sunset

Color That Shines Like Never Before Introducing Redken’s Chromatics Ultra Rich Cityscape collection, five highly-reflective monochromatic shades inspired by the New York cityscape at sunset Sunset in New York City is always a picturesque experience as Mother Nature creates a unified scene of both warm and cool tones that light up the smooth, mirror-like facades … Read more

Have a “brew” in the shower this St. Patty’s Day with Redken For Men Clean Brew

NEW Redken For Men clean brew extra cleansing shampoo Looking for ways to quietly participate in St. Patrick’s Day celebrations without having to dress in green or order a Guinness at your local bar tonight? Look no further than in your shower with Redken For Men’s Clean Brew extra cleansing shampoo! Resembling your favorite beer … Read more

See blonde in a whole new light with Redken’s NEW! Babylights featuring the Blonde Idol Professional Haircolor Collection 2.0

See Blonde In a Whole New Light. Redken’s Babylights featuring NEW! Blonde Idol Professional Haircolor Collection 2.0 Customizable in-salon blonding innovation targets lightening needs for all haircolors and brings the Babylights trend front and center Recent studies show that 68% of salon-goers want to go lighter** and a majority of these women are looking for … Read more

Skip a shampoo, not a wash with Redken’s NEW! Genius Wash cleansing conditioners

Skip a Shampoo, not a Wash Rotate your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners   It’s not rocket science, but it is genius! Now, you can wash smarter by rotating your haircare regimen with Redken’s NEW Genius Wash cleansing conditioners. Genius Wash cleansing conditioners cleanse and condition in one step for ideal … Read more

Redken names Crystal Renn as newest brand muse

REDKEN NAMES CRYSTAL RENN AS NEWEST BRAND MUSE Model and author joins the elite ranking of Redken muses as the face to launch of new Redken Chromatics Ultra Rich professional haircolor   Crystal Renn for Redken, photo by Txema Yeste   Redken is excited to announce model and boundary breaker Crystal Renn as the newest … Read more

Redken’s NEW! pillow proof blow dry express treatment primer saves both your time and your hair

Prime, Protect, Perfect! Redken’s NEW pillow proof blow dry express treatment primer provides extra care for your hair for a blow-dry that will blow you away Did you know that 70% of women don’t use heat protective products for their hair? Available January 2016, you can now achieve the ultimate blow dry in record time … Read more

Redken introduces new Frizz Dismiss and Extreme Length in-salon backbar services

  Redken Frizz Dismiss and Extreme Backbar Services Dismiss frizz in minutes and get stronger, longer hair with new in-salon services     Clients looking for quick and effective results that eliminate frizz as well as promote longer, healthier hair now have more options with Redken’s NEW! backbar offerings. Providing immediate salon results, the new … Read more

Pureology star product strengthens and lengthens for runway-worthy hair

New York Fashion Week has left us dreaming of long, natural hair à la Ralph Lauren and Victoria Beckham, and dreamy ponytails à la Oscar de la Renta and Hugo Boss. Helping to strengthen the hair and grow to the lengths seen on our favorite Fashion Week looks is Pureology’s star product of September, Strength … Read more

Redken hosting Trim Hunger Cut-A-Thon for Hunger Awareness Month!

Hunger is Shear Madness! Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support of Hunger Awareness Month. In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City … Read more

Pureology’s quick Twisted Rope Braid for your every Labor Day party!

It’s hard to believe Labor Day weekend is almost upon us! Between packing for wherever you may be headed to enjoying yourself once you’ve arrived, beauty up-keep should be your last concern. Pureology Artist Sandra Joseph shares below her favorite quick up-do, the Twisted Rope Braid, that is perfect for your last summer hurrah!   … Read more

The hairstyle you need to beat the heat!

MIU MIU Resort 2016 Hair by Guido, Redken Global Creative Director   “The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. … Read more

Redken Announces Suki Waterhouse as new Brand Muse!

REDKEN ANNOUNCES SUKI WATERHOUSE AS NEW BRAND MUSE  Redken is excited to announce actress and model Suki Waterhouse as our newest brand muse. Suki joins an elite collective of Redken muses and trend creators, including models Lea T and Soo Joo Park, renowned hairstylist and fashion industry legend Guido, and celebrity haircolorist Tracey Cunningham. British-born … Read more

Redken’s Prada Resort 2016 Recap, hair by Guido

  PRADA Resort 2016 Hair by Guido, Redken Global Creative Director                               “The inspiration for Prada always comes from the house itself. It was a juxtaposition between high and low, bourgeois and street, and this time we used curl as a … Read more

Get the look! Game of Thrones star Emilia Clarke debuts new haircut for Terminator: Genisys World Premiere

Emilia Clarke Debuts New Haircut for Terminator Genisys World Premiere     Photo courtesy of Alex Polillo Instagram @apolillo  Game of Thrones star Emilia Clarke unveiled a glamorous new haircut courtesy of hairstylist Alex Polillo for Redken 5th Avenue for the world premiere of Terminator Genisys held in Berlin on Sunday. “We wanted to show off … Read more

Summer Travel Beauty Essentials from derma e

Planes, trains and automobiles can take their toll on skin, hair, hands and even nails, drying them up and depleting vital nutrients.  Plus, travel fatigue can make eyes look tired and puffy.  Are you looking for the best beauty products for summer travel?  If so, please consider the derma e® Travel Essentials set which includes … Read more

All Unique. All United. Introducing Redken’s NEW One United all-in-one multi-benefit treatment.

All Unique. All United. Introducing Redken’s NEW One United All-In- One Multi-Benefit Treatment. Providing 25 benefits in one bottle to give hair all the care it needs to stand out. Everyone’s hair has a unique texture, a unique story. Redken’s NEW One United all-in-one, multi-benefit treatment unites every hair type and texture with 25 benefits … Read more

Redken’s NYFW Fall/Winter 2015 Calvin Klein Recap

                    CALVIN KLEIN Fall/Winter 2015   Hair by Guido, Redken Global Creative Director     Redken Global Creative Director Guido enhanced the elegance at Calvin Klein’s Fall/Winter 2015 show with an easy, lived-in look that played up the models’ individual personalities. Using Redken’s Move Ability 05 light … Read more

Redken’s NYFW Fall/Winter 2015 Ralph Lauren Recap

                  RALPH LAUREN Fall/Winter 2015   Hair by Guido, Redken Global Creative Director   Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style. Guido washed the hair with Redken’s new Frizz Dismiss … Read more