SACAI and YSL: Redken’s Runway Report from Paris with hair by Guido

  If the look Redken Creative Consultant Guido created at the Sacai Fall 2012 show yesterday morning was “an innocent ponytail with a dark edge,” then the slicked-back Yves Saint Laurent Fall 2012 look he created later in the afternoon was definitely all dark edge, bordering on dominatrix. His tight, sleek hairstyle combined with the … Read more

PRADA: Redken’s Runway Report from Milan with hair by Guido

Redken Creative Consultant Guido created a look that almost stole the Prada Fall 2012 show in Milan this afternoon, making all of the models into what he called “Virtual Princesses.” The futuristic, other-worldly, two-toned look provided the perfect contrast to Miuccia Prada’s restrained yet lavish collection. “All hair is away from the face – there’s … Read more

ALEXANDER WANG: Redken’s Runway Report from New York with hair by Guido

Redken Creative Consultant Guido created a style fit for the classic Alexander Wang girl at the designer’s Fall/Winter 2012 show yesterday- it was a simple downtown look that bordered on tomboyish. The hair was inspired by kind of girl everyone wants to be, a perfect match for Wang’s chic, modern, must-have sportswear (and the star-studded cast … Read more

NEW! SHAPE CONTROL For permanently smoothed hair

NEW! SHAPE CONTROL For permanently smoothed hair Description: Redken’s newest texture range, Shape Control, addresses the need for safer texture products with innovative technology that will help consumers take permanent control of the shape of their hair. Redken’s Shape Control system, which is formulated without formaldehyde, provides permanent thermal straightening for sleek, smooth styles. Who … Read more

Lighten Up! Pureology Introduces New Perfect4Platinum™Strengthening System for High-lifted and Highlighted Hair!

  Lighten Up! Pureology Introduces New Perfect4Platinum™ Strengthening System for High-lifted and Highlighted Hair!   Pureology Serious Colour Care introduces new Perfect4Platinum to deliver longer lasting colour vibrancy to hair that has been high-lifted or highlighted, four levels or more. This revolutionary hair care system fortifies distressed blondes with extreme softness, elasticity and shine. Each … Read more

The Powder to Transform : Redken Introduces NEW powder grip 03 mattifying hair powder!

Do it all with Redken’s latest styling star! NEW powder grip 03 mattifying hair powder transforms hair’s surface, creating instant fullness and texture with a matte finish. In just seconds, powder grip 03 mattifying hair powder can provide tousled texture without product build-up when used as directed to prep hair for updos, and extend the … Read more

Redken Introduces All Soft with Interlock Protein Network™ (IPN)

  Redken Introduces All Soft with Interlock Protein Network™ (IPN) A New Generation of Ultimate Softness, Conditioning & Shine Redken 5th Avenue NYC continues to perfect their coveted arsenal of haircare products. Reformulated with Redken’s exclusive new delivery system, the Interlock Protein Network™(IPN), and Keratin Enrich Complex, new All Softdramatically transforms the texture of dry, … Read more