ALEXANDER WANG Fall/Winter 2015 Hair by Guido, Redken Global Creative Director Taking inspiration from rock-and-roll legend Marilyn Manson, Redken Global Creative Director Guido achieved a dark, downtown look for the runway at Alexander Wang this season. Using Redken’s Diamond Oil High Shine Airy Mist and Forceful 23 super strength hairspray in unconventional ways, Guido created a … Read more
COACH Fall/Winter 2015 Hair by Guido, Redken Creative Consultant Redken Global Styling Director Guido created a cool, clean look at the Coach presentation this season, playing up the individual personalities of the models and the coolness of the new collection. He washed the hair with Redken’s new … Read more
Redken Global Styling Director Guido is the fashion world’s most visionary stylist and the creative force behind the runway’s most iconic hairstyles. At Spring/Summer 2015 Fashion Week, Guido created ‘The New Look of Modern’ on the runways for designers such as Alexander McQueen, Marc Jacobs, Prada, Lanvin and many more. “The hair this season … Read more
REDKEN ANNOUNCES SOO JOO PARK AS NEW BRAND MUSE Soo Joo to Unveil Her Latest Extreme Hair Transformation in 2015 Redken is excited to announce its newest brand muse, model and trendsetter Soo Joo Park. Known for her hair transformations and sartorial street style, Soo Joo is a favorite of top fashion designers and magazines. … Read more
MEET REDKEN’S NEW BRAND MUSE: LEA T. Brazilian Beauty Lea T. Named Face of Redken Chromatics Haircolor Redken is excited to announce its newest brand muse, Brazilian model and anti-bullying and equality advocate Lea T. With her undeniable spirit, striking looks and stunning Brazilian hair, Lea T embodies the essence and energy of Redken. Lea … Read more
Shake. Twist. Play. Bring out your inner rebel with Redken’s NEW #ColorRebel hair makeup! The color trend is taking over this year! From Katy Perry’s bold blue to Rachel McAdams’ pastel pink and Nicole Richie’s pretty purple, celebrities and trendsetters alike are making bold style statements with their haircolor. Now you can make your hair … Read more
Beach hair. Anytime, anywhere! Redken introduces Fashion Waves 07 sea salt spray Introducing Redken’s newest texturizing spray to create fresh-from-the-beach waves without ever stepping foot in the sand! Inspired by the casual-cool style of surfers and street style stars, NEW Fashion Waves 07 sea salt spray uses the power of sea salt to give you … Read more
Want the Windswept Effect? Redken introduces Wind Blown 05 dry finishing spray The windblown look is sweeping the runways and streets. Celebrities and supermodels alike are sporting some of the most sought after undone updos and windswept styles. Thanks to Redken’s NEW Wind Blown 05 dry finishing spray, you can instantly hold a full windswept … Read more
SACAI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido kept the hair very natural at Sacai, which is similar to his stylistic choice for the Spring/Summer 2014 show. Natural hair continues to pervade the runway and the hair at Sacai perfectly exemplifies this trend. “After washing the hair with … Read more
ALEXANDER MCQUEEN FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido wove together futuristic design elements with a classic Elizabethan hairstyle to create the truly unique McQueen look this season. Once the hair extensions were attached just above each temple, Guido and his team applied hardwear 16 super strong … Read more
AKRIS FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido coated the hair, section by section, with hardwear 16 super strong sculpting gel before combing the hair backwards towards the nape of the neck. Once the low chignon was fastened, Guido applied shine flash 02 glistening mist and diamond oil … Read more
VALENTINO FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido created a playful look for Valentino’s Fall/Winter 2014 show, which lent itself to the eccentric designs this season. Unlike a classic chignon or the austere low ponytail from last season, the hair at Valentino was fun and added lightness to … Read more
CELINE FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido created easy, minimal hair for Celine using satinwear 02 prepping blowdry lotion and flex mess around 10 disrupting cream-paste. The simple Celine updo has an air of ease to it, but it also contained by the use of styling products. “So we … Read more
JEAN PAUL GAULTIER FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido applied hardwear 16 super strong sculpting gel, section by section, to create a sculptural style that blurred the line between punk and sophisticated hair. The use of firm hold hairsprays and super strong gels, which added a futuristic finish … Read more
DIOR FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido created an urban look for Dior that real women could easily incorporate into their street styles. Once the hair was blown out with a cocktail of satinwear 02 prepping blowdry lotion and align 12 protective straightening lotion, Guido used forceful 23 super strength finishing spray to get the hair … Read more
MARGIELA FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido combined flex shape factor 22 and flex mess around 10 to give the hair some texture and hold, in order to mold the more traditional hairstyle into place. Once the hair was prepped with product, Guido divided the hair into … Read more
NINA RICCI FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido use two key products, pillow proof blowdry express primer and satinwear 02 prepping blowdry lotion, to achieve the beautiful blowout for Nina Ricci’s Fall/Winter collection. Once the hair was blown out straight, Guido took the top crown section … Read more
LANVIN FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido amped up the wet-shine look to give the hair a nighttime feel at Lanvin. Wet and greasy textures, which are now celebrated on the runway, give the hair a naturally cool finish that works seamlessly with Alber’s collection. … Read more
