The hairstyle you need to beat the heat!

MIU MIU Resort 2016 Hair by Guido, Redken Global Creative Director   “The inspiration for the Miu Miu Resort show was the 80’s club kids. First, I applied Redken’s Diamond Oil Shatterproof Shine to the hair, concentrating on the ends and the fluffy hairs around the hairline to give the hair an almost sweaty look. … Read more

Get the look! Game of Thrones star Emilia Clarke debuts new haircut for Terminator: Genisys World Premiere

Emilia Clarke Debuts New Haircut for Terminator Genisys World Premiere     Photo courtesy of Alex Polillo Instagram @apolillo  Game of Thrones star Emilia Clarke unveiled a glamorous new haircut courtesy of hairstylist Alex Polillo for Redken 5th Avenue for the world premiere of Terminator Genisys held in Berlin on Sunday. “We wanted to show off … Read more

#Hairspiration from the MTV Movie Awards & Redken!

With a fun atmosphere and quirky award categories (Best Shirtless Moment?), Sunday night’s MTV Movie Awards inspired our favorite celebrities to show off playful fashions and statement-making hairstyles.   Check out Redken’s video tutorials featuring Redken Artists Summer Sararo, Chiala Marvici and Emily Heser to learn how to achieve looks inspired by Shailene Woodley, Anna … Read more

Redken’s MFW Fall/Winter 2015 Versace Recap

                      VERSACE Fall/Winter 2015 Hair by Guido, Redken Global Creative Director   Redken Global Creative Director Guido added a nonchalant sexiness to Versace’s Fall/Winter 2015 show with a glamorous, modern hairstyle that was saturated in shine. By playing up each girl’s individual personality and drenching … Read more

Redken’s NYFW Fall/Winter 2015 Christopher Kane Recap

  CHRISTOPHER KANE Fall/Winter 2015 Hair by Guido, Redken Global Creative Director     Redken Global Creative Director Guido added style and personality to the runway at Christopher Kane’s Fall/Winter 2015 show by achieving a modern, yet natural hairstyle that enhanced the models’ individual characteristics. Using Redken’s Diamond Oil High Shine Airy Mist and Forceful 23 … Read more

Redken’s NYFW Fall/Winter 2015 Oscar de la Renta Recap

                  OSCAR DE LA RENTA Fall/Winter 2015 Hair by Guido, Redken Global Creative Director   Redken Global Creative Director Guido created a look that combined elegance with ease for the runway at Oscar de la Renta’s Fall/Winter 2015 show. To put a modern touch on the classic French … Read more

Redken Introduces NEW Diamond Oil High Shine collection

HIGH ON SHINE. LIGHT ON WEIGHT. Redken Introduces NEW Diamond Oil High Shine collection, featuring the power of oils in featherlight formulas! Shiny, healthy hair isn’t an option, it’s a must! Now you can achieve your shiniest strands ever thanks to Redken’s NEW Diamond Oil High Shine collection. An extension to Redken’s Diamond Oil haircare … Read more

Redken’s PFW FW 2014 Akris Recap

AKRIS FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido coated the hair, section by section, with hardwear 16 super strong sculpting gel before combing the hair backwards towards the nape of the neck. Once the low chignon was fastened, Guido applied shine flash 02 glistening mist and diamond oil … Read more

Redken’s NYFW FW 2014 Coach Presentation Recap

  COACH PRESENTATION FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant   Redken Creative Consultant Guido amped up the shine factor at the Coach presentation, in order to offset the heavier fabrics and textures featured in the collection. He used diamond oil shatter proof shine and shine flash 02 glistening mist to achieve this natural, … Read more

Redken’s MFW Spring – Summer 2014 Roberto Cavalli Recap

Roberto Cavalli Spring – Summer 2014   Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido continued to work with natural textures at Cavalli; however, he created a bit more style by using three key products to accentuate elements of shine and control. Once the hair was prepped to dry naturally with diamond oil shatterproof … Read more

Redken’s New York Fashion Week Spring – Summer 2014 Reed Krakoff Recap

Reed Krakoff Spring – Summer 2014   Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guid Redken Creative Consultant Guido expanded upon the basic low pony by adding congruent, deep side parts to each model’s hairline. Such clean lines, separated and smoothed with a fine-toothed comb, juxtapose the natural hair left to air dry below. “It … Read more

Redken’s New York Fashion Week Spring – Summer 2014 Marc by Marc Jacobs Recap

Marc by Marc Jacobs Spring – Summer 2014     Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido Redken Creative Consultant Guido took the models from day to night, creating an evening look that one might expect to see backstage at a rock concert. While the Redken styling products produced a heavier look and feel, … Read more