This year’s Met Gala theme was “Manus x Machina”, where we witnessed the worlds of fashion and technology coming together to unveil extravagant, futuristic and jaw dropping outfits paired with equally amazing and unusual hairstyles. Inspired by the Met Gala, Redken artist Blake Reed Evans has provided step-by-steps using Redken to re-create at home some … Read more
With a fun atmosphere and quirky award categories (Best Shirtless Moment?), Sunday night’s MTV Movie Awards inspired our favorite celebrities to show off playful fashions and statement-making hairstyles. Check out Redken’s video tutorials featuring Redken Artists Summer Sararo, Chiala Marvici and Emily Heser to learn how to achieve looks inspired by Shailene Woodley, Anna … Read more
AKRIS Fall/Winter 2015 Hair by Guido, Redken Global Creative Director To play up the stony gray palette seen on the runway at Akris’s Fall/Winter 2015 show, Redken Global Creative Director Guido custom-cut wigs into a choppy bowl shape and colored each a beautiful shade of gray using … Read more
MARC JACOBS Fall/Winter 2015 Hair by Guido, Redken Global Creative Director Inspired by Ida Sitwell and other grand ladies from the 40’s and 70’s, Redken Global Creative Director Guido achieved a chic and sculptured style for the runway at Marc Jacob’s Fall/Winter 2015 show. To create the defined shape, Guido used Redken’s Guts 10 … Read more
JEAN PAUL GAULTIER FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido applied hardwear 16 super strong sculpting gel, section by section, to create a sculptural style that blurred the line between punk and sophisticated hair. The use of firm hold hairsprays and super strong gels, which added a futuristic finish … Read more
MARC JACOBS FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant This season, Redken Creative Consultant Guido created a very modern shaped bob, which seems new in a way for Marc Jacobs. In the past, Guido has done choppy, punk inspired styles for this show. The cut is quite blunt, but the style … Read more
ALEXANDER WANG FALL – WINTER 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido used control addict 28 extra high-hold hairspray to create a firm, almost helmet like shape around the head. To further amplify the artificial quality of the look, Guido coated the hair with shine flash 02 glistening mist … Read more
Roberto Cavalli Spring – Summer 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido continued to work with natural textures at Cavalli; however, he created a bit more style by using three key products to accentuate elements of shine and control. Once the hair was prepped to dry naturally with diamond oil shatterproof … Read more
Marc Jacobs Spring – Summer 2014 Hair by Guido, Redken Creative Consultant Redken Creative Consultant Guido aligned the hair this season with the youthful, carefree style of Marc’s collection. Once the wigs were lightened, Guido’s team went back and darkened the roots to replicate regrowth. From the color to the choppy, somewhat messy cut, … Read more
REDKEN ARTIST KERI BAILES TAKES YOU BEHIND THE SCENES AT THE 2013 MTV VMAS Redken Artist Keri Bailes led the hair team backstage at the MTV Video Music Awards held at the Barclays Center in Brooklyn on Sunday. Redken provided must-have products like Control Addict 28 and Guts 10 to Keri and her team to get stars … Read more
