75% of women over the age of 25 color their hair and post-color service, they want their hair to look shiny and vibrant while still feeling super silky and conditioned. Knowing this, in 2016, Redken launched our beloved pH-Bonder collection to maintain the hair’s integrity during a coloring service. Now, in 2017, we’ve expanded … Read more
NEW! DIAMOND OIL GLOW DRY Redken introduces a new blow-dry-loving-oil-infused system for all hair types. Don’t just blow-dry, #Glowdry. With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: women love a good blowout, but do not necessarily want to put in the effort to blow dry … Read more
REDKEN CLEAN MANIAC MICELLAR CLEAN-TOUCH HAIRCARE A longwear makeup’s mortal enemy, now for your hair! Redken introduces Clean Maniac Micellar Clean-Touch Shampoo and Conditioner, which utilizes micellar technology to gently lift impurities like a magnet for a gentle deep cleanse without drying out or stripping your hair. Both the Shampoo and Conditioner also feature Redken’s … Read more
NEW! REDKEN CLEAN MANIAC Gentle. Powerful. Clean. For all hair types. Redken has tapped longwear makeup’s unrivaled remover, micellar water, and brought its dirt-magnet technology into the new Redken Clean Maniac Micellar Shampoo. Micellar technology utilizes cleansing ‘micelles’ to attract and remove dirt and oily substances on the surface of the … Read more
REDKEN HAIRCARE RENOVATION Upgrade To Smart Haircare Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that … Read more
Wedding season is upon us! Whether you’re in the double digit countdown for a summer wedding or are anxiously awaiting your “big day” this Fall, Pureology Artistic Ambassador Ruth Roche has put together the ultimate survival guide, using Pureology products, on how to achieve the perfect Ruth Roche . Before you walk down … Read more
The haircare brand that has us rethinking clean is now available at Ulta Beauty! Unwash is thrilled to announce that it can now be found in Ulta Beauty locations nationwide as well as at Ulta.com. Unwash Bio-Cleansing Conditioner: Applying Emulsion Co-Wash Method™, this unique formula attracts and removes … Read more
Recreate A Flawless Salon Blowout At Home. New Pureology Smooth Perfection creates the perfect frizz-free at-home blowout for all types of colour-treated hair Technology today has found an answer to just about everything, so why should we continue to struggle with finding the perfect solution for creating frizz- and damage-free blowouts at home? With frizz … Read more
Frizz Happens. Dismiss it with Redken’s NEW Frizz Dismiss Haircare Collection. Introducing the first-ever Frizz Protection Factor (FPF) scale that m easures hair type and humidity level for lasting frizz control Frizz is the #1 complaint women have about their hair. Now you can fight frizz with Redken’s NEW Frizz Dismiss haircare collection, which delivers … Read more
ALBERTA FERRETTI Fall/Winter 2015 Hair by Guido, Redken Global Creative Director To enhance the romance of Alberta Ferretti’s Fall/Winter 2015 Collection, Redken Global Creative Director Guido created a simple, soft low ponytail for the runway. To achieve a silky smooth texture with natural movement, Guido blow dried the hair using Redken’s Satinwear 02 … Read more
RALPH LAUREN Fall/Winter 2015 Hair by Guido, Redken Global Creative Director Redken Global Creative Director Guido created a sense of ease on the runway at Ralph Lauren’s Fall/Winter 2015 show with a natural, luxurious hair style. Guido washed the hair with Redken’s new Frizz Dismiss … Read more
March is around the corner which means cue the inevitable spring cleaning fever! With the line between which beauty products in your drawer to keep versus toss growing more unclear by the day, Pureology Pure Artist Natasha Sunshine shares her favorite arsenal of hair products worth keeping around a few seasons longer to help make … Read more
VICTORIA BECKHAM Fall/Winter 2015 Hair by Guido, Redken Global Creative Director Redken Global Creative Director Guido created a look with the perfect balance of sophistication and ease on the runway at Victoria Beckham’s Fall/Winter 2015 show. Using Satinwear 02 prepping blow-dry lotion to get a silky smooth … Read more
COACH Fall/Winter 2015 Hair by Guido, Redken Creative Consultant Redken Global Styling Director Guido created a cool, clean look at the Coach presentation this season, playing up the individual personalities of the models and the coolness of the new collection. He washed the hair with Redken’s new … Read more
Redken Introduces Revolutionary NEW Extreme Length Primer and Sealer to Help Hair Grow to #ExtremeLengths Repair and strengthen damaged hair to preserve length with Redken Extreme Haircare You love Redken’s award-winning Extreme haircare line for its repairing and strengthening benefits, and now, you’ll love it for helping to preserve your length! An extension to the … Read more
From ombre to icy blonde and pretty pastels, the latest haircolor trends are without a doubt gorgeous, but will likely cause some damage to your strands. If you’ve noticed that your hair has become brittle or is starting to snap off (also known as a chemical haircut), Redken’s Extreme CAT treatment will be your … Read more
HIGH ON SHINE. LIGHT ON WEIGHT. Redken Introduces NEW Diamond Oil High Shine collection, featuring the power of oils in featherlight formulas! Shiny, healthy hair isn’t an option, it’s a must! Now you can achieve your shiniest strands ever thanks to Redken’s NEW Diamond Oil High Shine collection. An extension to Redken’s Diamond Oil haircare … Read more
FEEL THE ATTRACTION Redken Introduces NEW Color Extend Magnetics, featuring Color Extend Magnetics Sulfate-Free Shampoo! Addicted to beautiful haircolor? Feel the attraction of Redken’s NEW Color Extend Magnetics and supercharge your color care routine. After all, colored locks demand the very best to preserve their salon fresh color. Redken is reinventing the performance … Read more
