Chiara Ferragni

Announcing Redken’s newest muse, top model, street style star and trendsetter Soo Joo Park!

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REDKEN ANNOUNCES SOO JOO PARK AS NEW BRAND MUSE Soo Joo to Unveil Her Latest Extreme Hair Transformation in 2015 Redken is excited to announce its newest brand muse, model and trendsetter Soo Joo Park. Known for her hair transformations and sartorial street style, Soo Joo is a favorite of top fashion designers and magazines. … Read more

Announcing Redken’s new muse, Brazilian model and anti-bullying campaigner Lea T

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MEET REDKEN’S NEW BRAND MUSE: LEA T. Brazilian Beauty Lea T. Named Face of Redken Chromatics Haircolor Redken is excited to announce its newest brand muse, Brazilian model and anti-bullying and equality advocate Lea T. With her undeniable spirit, striking looks and stunning Brazilian hair, Lea T embodies the essence and energy of Redken. Lea … Read more