Blonde Idol

See blonde in a whole new light with Redken’s NEW! Babylights featuring the Blonde Idol Professional Haircolor Collection 2.0

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See Blonde In a Whole New Light. Redken’s Babylights featuring NEW! Blonde Idol Professional Haircolor Collection 2.0 Customizable in-salon blonding innovation targets lightening needs for all haircolors and brings the Babylights trend front and center Recent studies show that 68% of salon-goers want to go lighter** and a majority of these women are looking for … Read more

Join Kim and Jared on the blonde bandwagon with Redken’s NEW! Blonde Idol

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In the blink of an eye, Hollywood’s “golden ones” have turned platinum with Kim Kardashian and Jared Leto jumping on the blonde bandwagon. But, achieving the lightened look doesn’t have to cost you hours in the salon chair, an empty wallet or damaged locks. For those looking to achieve Kim’s new ‘do while saving on … Read more

Go blonde and have more fun with Redken’s NEW Blonde Idol Professional Haircolor Collection

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Go Blonde. Have More Fun. Redken’s NEW! Blonde Idol Professional Haircolor Collection proves blonde isn’t just for blondes anymore Customizable haircolor innovation makes lightening trends accessible to all                   For light-and dark haired consumers alike, lightening trends continue to manifest themselves in all of today’s top haircolor … Read more

Award-winning Redken haircolor on the Oscar’s “best dressed” courtesy of Redken’s Tracey Cunningham

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Many celebrities chose to not play it safe at last night’s 87th Academy Awards with the red carpet brimming with voluminous gowns and undercut do’s. Contributing to the bold looks of the Oscar-goers was Tracey Cunningham, Redken Celebrity Colorist, who helped Emma Stone, Naomi Watts, and Dakota Johnson, among others, prepare for the awards. Below, Tracey shares her … Read more