AntiFade Complex

Pureology Introduces NEW Style + Protect, a Collection of Must-Have Essentials For Effortless Style

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  Finally, styling designed for color treated hair! Pureology’s new Style + Protect includes eight must-have styling essentials that delivery salon-quality results and unbeatable color protection for all women. Infused with natural oils and extracts and Pureology’s exclusive AntiFade Complex®, the new Style + Protect collection guards strands against heat, pollution, and UV rays so … Read more

Put your hair through the “gentle cycle” with Pureology’s NEW! Cleansing Conditions

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STOP OVER-CLEANSING. SHOW YOUR COLOUR SOME LOVE. Gentle shampoo-free cleansing and restorative care for colour-treated hair With the “lived-in” hair look populating the fashion runways, there is now more reason than ever before to embrace a gentler cleansing alternative and  stop over-cleansing the hair, which ultimately results in expedited colour fading and aggravated hair problems. … Read more