SK+G SET TO MAKE NATIONAL TELEVISION DEBUT ON AMC’S “THE PITCH” APRIL 30
Las Vegas Advertising Agency Competes for National Brand Assignment on New Unscripted Series
SK+G will make its national television debut when AMC’s new unscripted docu-style series, The Pitch, airs on April 30 at 9pm ET/PT. The agency was filmed while competing against a New York-based agency for a national brand assignment last Fall. Executive produced by Eli Holzman and Stephen Lambert from Studio Lambert (“Undercover Boss,” “Project Runway”), “The Pitch” chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business. The series follows the best creative shops as they prepare campaigns knowing that in the end, it all comes down to the pitch. Real competition, major stakes and an incredible ticking clock are all elements of this docu-style series.
Jerry Kramer, managing partner, shares “Other agencies may have felt intimidated by the invasiveness of cameras filming their creative process but I am proud of the resident IQ in our agency and was not worried about looking foolish. We are fearless and in this business, you have to be.”
John Schadler, managing partner, adds “Because our agency is well known around the world for our expertise in the luxury lifestyle category, we relished the opportunity to participate in a pitch for a brand so uniquely different. This presented a tremendous challenge for us and we’re very proud of the work we produced.”
About SK+G
Headquartered in Las Vegas, SK+G is a premier leisure and lifestyle marketing agency providing strategic branding to leading companies throughout the world. Agency principals John Schadler and Jerry Kramer founded SK+G in 1999 and it has grown rapidly in a short time span, currently employing more than 120 people, with billings in excess of $100 million on an annual and capitalized basis. SK+G’s clients represent blue-chip brands in the hospitality, gaming, resort, entertainment, real estate and retail categories including CityCenter, Las Vegas; ARIA Resort & Casino; Vdara Hotel & Spa; Crystals; MGM Resorts International; Trump International Hotel Las Vegas; Borgata Hotel Casino & Spa; Baha Mar (The Bahamas); Pinnacle Entertainment, Inc.; Dolce Hotels and Resorts; Galaxy Entertainment Group (Macau); The Grand Del Mar (San Diego); Agassi Graf Holdings; Andre Agassi Foundation; BILT by Agassi & Reyes; Wolfgang Puck Fine Dining Group; and Nevada Cancer Institute. For more information on SK+G, visit www.skgadv.com or call (702) 478-4000.