Sammy Hagar’s Red Rocker Lager Lands in Las Vegas
Ahead of His “The Best of All Worlds” Tour
Hagar’s Red Rocker Brewing Co. has introduced debut brew, Red Rocker Lager, throughout Nevada.
Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar has introduced his inaugural Red Rocker Brewing Co. brew, Red Rocker Lager, to Nevada just in time for his much-anticipated tour stop in Las Vegas on Friday, Aug. 9.
A light, crisp and refreshing beer with just a touch of sweetness, Red Rocker Lager is a is a golden, medium-bodied Mexican-style lager. Red Rocker Lager is 4.3% ABV and is sold in 6-packs of 12 oz. cans. Already available at Sammy’s Island at Palms Pool, Red Rocker Lager will also soon be available at Hagar’s popular Cabo Wabo Cantina at Miracle Mile Shops and Sammy’s Beach Bar & Grill located inside Terminal 1 at Harry Reid International Airport. among other restaurants, bars and liquor stores on the Las Vegas Strip and beyond.
Hagar’s lauded “The Best of All Worlds” summer tour will welcome tens of thousands of Redheads, Hagar’s loyal fanbase, to Las Vegas with a near sold-out show at MGM Grand Garden Arena. Redheads will have the opportunity to sip on Red Rocker Lager as they enjoy a show by the Red Rocker himself.
Following a record-setting Michigan debut, Red Rocker Lager is now rolling out in Florida, California, Ohio, Nevada and Canada. Beer and rock fans can order Red Rocker Lager for online shipping at RedRockerBrewing.com to Alaska, Kentucky, Michigan, Ohio, Virginia and Washington D.C. Red Rocker Lager is coming soon to New York, Massachusetts and New Jersey.
Hagar’s other award-winning spirits Sammy’s Beach Bar Rum, a partnership with fellow rocker Rick Springfield, Sammy’s canned cocktails and Santo Spirits, a partnership with tastemaker Guy Fieri, are all available throughout Nevada.
“The Best of All Worlds” tour will see Hagar joined by rock heavyweights and longtime bandmates Michael Anthony, Jason Bonham and Joe Satriani to play some of the most iconic rock anthems of all time. Collectively, they have played together in nearly every phase of Hagar’s career, including Van Halen, Chickenfoot and The Circle, meaning fans can expect a setlist that includes rock mainstays such as “Finish What Ya Started,” “5150,” “Your Love is Driving Me Crazy,” “Best of Both Worlds,” “Poundcake,” “Sexy Little Thing,” “One Way To Rock,” “Right Now,” “Good Enough,” “Eagles Fly” and more. For tickets, tour dates and more, visit www.redrocker.com/events.
About Red Rocker Brewing Co.:
Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar has added beer to his portfolio of award-winning spirits with the creation of Red Rocker Brewing Co., based in Detroit. Red Rocker Brewing Co.’s inaugural brew is a Mexican-style lager named Red Rocker Lager to honor Detroit Rock City and rock ‘n’ roll fans. Available in 6-packs of 12 oz. cans or 4-packs of 16 oz., Red Rocker Lager is 4.3% ABV and sold in liquor stores and bars throughout Michigan and California. The beer is also available for shipping to select states including Michigan, Ohio, Kentucky, Virginia, Alaska and Washington D.C. via online orders on RedRockerBrewing.com. Red Rocker Brewing Co. is based in historic Corktown, one of downtown Detroit’s oldest neighborhoods. More information about Red Rocker Brewing Co. is available on the website at RedRockerBrewing.com, as well as on Facebook and Instagram. Red Rocker Brewing Co. merchandise, including a variety of T-shirts, is available on Hagar’s website, linked here, and on RedRockerBrewing.com.
About Sammy Hagar:
For more than five decades, Sammy Hagar has been recognized as one of the best and most accomplished lead singers and songwriters in rock music. From breaking into the industry with the seminal hard rock band Montrose, to his multi-platinum solo career, to his ride as the frontman of Van Halen, Chickenfoot and his latest best-selling supergroup, The Circle, Hagar has amassed 25 Platinum albums on sales surpassing 50 million worldwide. Along his journey, he has set the tone for some of the greatest rock anthems ever written with songs like “I Can’t Drive 55,” “Right Now,” and “Why Can’t This Be Love,” and earned the highest respect of the music industry with a Grammy Award, induction into the Rock & Roll Hall of Fame, and a star on the Hollywood Walk of Fame.
Since opening his flagship Cabo Wabo Cantina in 1990, Hagar has turned a lifelong passion for great food, music and spirits into a thriving lifestyle brand encompassing restaurants and spirits. A pioneer in the spirits industry, Hagar launched Cabo Wabo Tequila in 1996 and catapulted it into the #2 ultra-premium tequila brand in the United States, before selling it in 2010 for a record-breaking nine-figure deal. He now owns an award-winning portfolio of top-shelf spirits and beer, including Sammy’s Beach Bar Rum, a partnership with rock icon Rick Springfield, Santo Spirits, a partnership with tastemaker Guy Fieri, Sammy’s Beach Bar Cocktails and Red Rocker Brewing Co.
Hagar’s thriving restaurant portfolio includes the original Cabo Wabo Cantina in Cabos San Lucas, home to the rocker’s legendary annual Birthday Bash celebrations, Cabo Wabo Beach Club in Huntington Beach, which celebrates its one-year anniversary in May; Cabo Wabo Cantina on the Las Vegas Strip; which celebrates its 15-year anniversary later this year; and Sammy’s Beach Bar and Grills in Cleveland, Maui, Honolulu and Las Vegas airports.