Redken’s New York Fashion Week Spring – Summer 2014 Versace Recap

To amplify the natural texture of the hair, Redken Creative Consultant Guido applied powder refresh 01 aerosol hair powder/dry shampoo to create a laid-back, yet clearly articulated rocker-chick look. This California cool hairstyle, reminiscent of the late 80s LA rock scene, works seamlessly with Versace’s Spring Summer 2013 collection.

“The look this season was inspired by the late 80s and early 90s rock and roll scene in Los Angeles. For example, Axl Rose immediately came to mind when I started to conceptualize the hair for Versace. I intentionally styled the models’ hair to be a bit androgynous, which makes the sexy rocker-chic look, which Versace does so well, all the more interesting.”  –Guido, Redken Creative Consultant

 

Redken Products Used:

–diamond oil shampoo

–diamond oil conditioner

–powder refresh 01 aerosol hair powder/dry shampoo

 

Create the Look:

1. Shampoo and condition hair with diamond oil shampoo and conditioner
2. Apply thickening lotion 06 body builder leaving hair to dry naturally
3. Create a center part
4. Comb through surface only using wide teeth
5. Apply powder refresh 01 aerosol hair powder/dry shampoo to enhance the hair’s natural texture
6. If hair is very straight, use a 1″ curling iron to create some natural looking waves

Photos by Matt Lever for Redken.

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