Redken’s New York Fashion Week Spring – Summer 2014 Reed Krakoff Recap

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Reed Krakoff

Spring – Summer 2014

 

guido headshot

Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guid

Redken Creative Consultant Guido expanded upon the basic low pony by adding congruent, deep side parts to each model’s hairline. Such clean lines, separated and smoothed with a fine-toothed comb, juxtapose the natural hair left to air dry below.

“It was important for the look to encompass visually interesting and modern elements; however, the overall direction needed to remain relatable.Yes, the look is simple, but what I really want you to take from this season is the wearability of the hair that is so prevalent in New York fashion.” –Guido, Redken Creative Consultant

Redken Products Used:

guts 10 root targeted volume spray foam

diamond oil shatterproof shine

 DiamondOilShatterproofShineFullFrame07  Reed Krakoff Guido

 

Create the Look:
    1. On damp hair, create a clean deep side part
    2. Spray Guts 10 root targeted volume spray foam along part to create a smooth finish
    3. Pull the hair into a low ponytail and fasten with an elastic
    4. Dampen ends with a spray bottle and add diamond oil shatterproof shine
    5. Allow ends to dry naturally

Reed Krakoff 1 Reed Krakoff group Reed Krakoff 2

Photos by Charles Skyes for Redken.

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