VERSACE
FALL – WINTER 2014
Redken Creative Consultant Guido created a 60’s inspired hairstyle that felt in line with Versace’s own personal style. Unlike the natural styles that have dominated the runway this season, the hair at Versace was anything but easy, or natural. Once the hair was blown out straight, Guido team swept flat irons back and forth until the hair was stick straight. In order to protect the integrity of the hair, Guido used pillow proof blowdry express primer and iron shape 11 finishing thermal spray.
“The hair for Versace is a high maintenance style with a 60’s kind of vibe. I started to backcomb the hair not so far back in order to add root volume at the crown. This technique softens the stick straight hairstyle and makes it much more flattering for women to wear. In order to get all the models prepped and ready in time for the show, I used pillow proof blowdry express primer on damp hair, which really cuts the drying time in half.” -Guido, Redken Creative Consultant
Redken Products Used – Collection:
–pillow proof blowdry express primer 
–iron shape 11 finishing thermal spray
–guts 10 root-targeted volume spray foam
Create the Look:
- Apply pillow proof blowdry express primer on damp hair
- Spray guts 10 root-targeted volume spray foam on crown
- Blowdry hair with natural bristle brush
- Spray iron shape 11 finishing thermal spray on dry hair
- Use a flat iron from root to ends to get stick straight hair
- Backcomb the hair to create root volume
Photos by Greg Kessler for Redken.
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