VERSACE
Fall/Winter 2015
Hair by Guido, Redken Global Creative Director
Redken Global Creative Director Guido added a nonchalant sexiness to Versace’s Fall/Winter 2015 show with a glamorous, modern hairstyle that was saturated in shine. By playing up each girl’s individual personality and drenching the hair in Redken’s Diamond Oil High Shine Airy Mist, Guido achieved a natural, rock-and-roll-inspired look that made a bold statement on the runway.
“This season, Donatella wanted each girl to be herself, but very glamorous, modern and sexy, which is always the look here at Versace. The hair is kind of natural in a sense, but in a way it feels very rock-and-roll. The key is keeping the personality – some girls have bangs and there are different lengths and textures to bring as much personality to the runway as possible. I used a curling iron to put a little rough texture in, so some girls are a bit wavier or more texturized than others. Then I drenched the hair with Redken’s Diamond Oil High Shine Airy Mist so it’s saturated in shine and very rich-looking to get that nighttime, urban feeling. The final look is very glamorous, but in a nonchalant way.”
Guido, Redken Global Creative Director
Redken Products Used:
guts 10 volumizing spray-foam mousse
forceful 23 super strength hairspray
Diamond Oil High Shine Airy Mist
Create the Look:
- Apply a quarter-size amount of Redken Guts 10 volumizing spray-foam mousse to damp hair, working into the hair from roots to ends
- Blow dry hair at the roots to add some volume, but let the length of the hair dry naturally
- Bend small sections of hair around a 1-inch curling iron for added texture, spraying with Redken Forceful 23 super strength hairspray for hold and definition
- Liberally spray Redken Diamond Oil High Shine Airy Mist all over hair, focusing on the ends, for a drenched, high-shine finish
Photos by Lucas Flores Piran for Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.