REDKEN ANNOUNCES CHLOE NØRGAARD
AS NEW BRAND MUSE
Chloe Nørgaard, photographed by Txema Yeste in New York City.
Redken 5th Avenue is excited to announce model, DJ and haircolor chameleon Chloe Nørgaard as our newest brand muse. She joins an elite collective of Redken muses including supermodels Lea T, Soo Joo Park, Mariacarla Boscono, Crystal Renn, Suki Waterhouse, and Lizzy Jagger, and trend creator Redken Global Creative Director Guido.
Born in California and raised on Long Island, Chloe starting mixing up her own vibrant haircolor hues when she was in high school. She went blonde when she started modeling, but her vibrant personality won out and soon she went back to her (colorful!) roots.
“I love to play with color,” Chloe says. “I change my haircolor whenever I want, depending on my mood, the seasons, my outfit, whatever. I’m a rainbow child!”
For Chloe’s Redken debut, Redken Artist Justin Isaac gave her a bold turquoise blue using NEW City Beats, Redken’s first-ever vibrant haircolor launching in October 2016. Available in 12 shades plus Clear, each City Beats shade is inspired by an iconic New York City neighborhood or familiar sight around the city. The semi-permanent cream formula conditions and seals the cuticle for true-to-tone results that last up to 12 shampoos, with no developer required.
Follow @RedkenOfficial and @chloenorgaard for more colorful looks and inspiration. Chloe will be sharing a new City Beats look every month starting in October!
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.