Redken Brews Announces Matthew Cutshall as Their New Brand Ambassador
Redken Brews is excited to announce Matt Cutshall as their new Brand Ambassador. Matt is known for his humorous videos on social media, and has been featured in notable publications including Elle, Vogue, Bustle, and GQ, who spotlighted his style in an article entitled “Internet Dude Matt Cutshall on How to Nail L.A. Style” and also recognized him as one of the seven best-dressed men at the 2015 VMAs. Matt already has several large-scale partnerships under his belt, including Capital One, Fossil Watches, McDonalds, Uber Eats, and T Mobile.
Matt and Redken will collaborate on branded grooming content that he will then share with his 600K+ Instagram followers to educate men how to style their hair and to provide a funny twist to the grooming marketplace. Matt will be heavily involved in the process, and will use his skills to produce, help direct and create unique, original sponsored content for the brand. Matt will also attend the Redken Brews launch event on January 18th in New York City.
Follow @Redken, @BarbersandBrews and @mattcutshall to check out the collaboration throughout the next few months! If you’d like to get more information or schedule a phone interview with Matt about the partnership, please reach out to [email protected]. You can find both an official press release as well as a high-res headshot of Matt attached to this email. High-res images and press materials from the NEW! Redken Brews range can be found here.
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.