This month, Pureology will join in the worldwide recognized Earth Day, a day dedicated to supporting environmental protection. While April 22nd is the official date of Earth Day, Pureology maintains a brand vision to support environmental protection each and every day of the year.
With the upcoming re-launch of Pureology’s NEW Pure Volume haircare system in May 2013, we would like to remind you how Pureology is committed to the well-being of the environment. Since its inception in 2001, Pureology strives to decrease its impact on the environment by using natural, organic botanicals, 100% Vegan ingredients and also incorporate more environmentally preferred materials.
| Zero Waste Shampoo |
· Pureology’s highly concentrated ZeroSulfate 250mL shampoos offer 70+ shampoos per bottle |
| Packaging |
· Pureology bottles feature the latest FDA approved, 50% post-consumer recycled materials
· For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council certified cardboard boxes made from 100% recycled fibers.
· Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water. |
| Water Conservation |
· The production of Pureology’s new packaging saves up to 60,000 gallons of water per year |
| End of Life |
· Pureology’s shampoo and condition bottles are 100% recyclable |
Pureology is dedicated to providing products to make consumers look and feel great, and we strive to do the same for our environment.
About Pureology
All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!® For more information visit www.pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.
