Pureology Introduces Supreme Control Maximum Hold Zero Dulling Hairspray

 

 

It’s time to take control of your hair!  No longer must you hide your limp locks or frizzy flyaways with hats and scarves, because Pureology is introducing Supreme Control maximum hold zero dulling hairspray!

Supreme Control fortifies your sometimes unpredictable hair with maximum hold and extra shine to keep your ponytails smooth, your braids tight, and your curls bouncy… all while keeping your hair sleek, shiny, and frizz-free.  Join us in discovering the newest addition to the Pureology Colour Stylist line of styling products, which will deliver the hold you want, and the protection and color fade prevention you deserve!

Like other Colour Stylist products, Supreme Control features Pureology’s exclusive Strengthening Anti Fade Complex® enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while camelina extract forms a humidity-resistant barrier to help lock in the style.  Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.

 

Pureology Colour Stylist Stylers for Finishing

Description: Perfect any hairstyle with a flawless finish!

Pureology Colour Stylist products deliver radiant style & colour. GUARANTEED!  Experience the first caring styling range for flawless, lasting colour brilliance that strengthens while it styles.  The revolutionary Strengthening AntiFade™ Complex, enhanced with Keravis protein, provides the first anti-breakage styling for colour-treated hair.

Products

 

Benefits

 

NEW! Supreme Control™Maximum Hold Zero Dulling Hairspray

 

 

· Finishes any look with maximum hold and extra shine while providing an intense satin finish with excellent frizz & flyaway control.· Camelina extract forms a humidity control barrier that helps protect against environmental damage, with frizz control.
How to use  Hold 8-12 inches away from dry, styled hair and mist. Excellent for up-dos or styles that require high hold. 

 

Price  $26 (11 oz.)

 

 

Launch/Availability  May 2012; Pureology.com for salons

 

 

Strengthening Control™Zero Dulling Hairspray

 

 

·  Zero Water fast-drying, micro-fine spray provides strong control while Coriander and Camelina extracts deliver shiny, frizz-free, humidity-resistant styles. · Easy brush through formula, with no residue & flaking, even after repeated applications.

· Shapes hair with medium, flexible hold and a radiant finish.

How to use  Spray evenly on dry hair.  Use as a working or finishing spray on dry hair.

 

 

Price  $24 (11 oz.)

 

 

Launch/Availability  October 2010; Pureology.com for salons

 

 

Radiance Amplifier™Anti Frizz Shine Spray

 

 

· Control frizz with intense shine while protecting and maximizing the vibrancy of colour-treated hair. Concentrated, feather light mist amplifies shine and colour with concentrated lipids.
How to use  Hold 10-12 inches away from hair and lightly mist.  For additional shine, mist into palms and distribute through hair. 

 

Price  $26 (3.2 oz.)

 

 

Launch/Availability  November 2011; Pureology.com for salons

 

 

Features

 

(All Colour Stylist Products)

 

Benefits

 

Strengthening AntiFade™Complex with Keravis  · Naturally derived Keravis – known as nature’s most powerful anti-breakage hair fortifier – provides internal and external strengthening for anti-breakage protection from daily wear and tear.· Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol and Vitamins C & E that neutralize free radical damage and maximize colour retention.
Reflective Lipid Extracts  · Olive, Camelina and Coriander extracts penetrate to replenish and restore the hair fiber to boost mirror-like shine and form a natural humidity barrier on the hair.
Natural Extract  · Orange Oil nourishes the hair, replenishes moisture to increase smoothness and manageability.
Vegetable-Based Polymers  · Provide caring hold that lasts
Signature Aromatherapy Blend  · Vanilla, Rose and Mandarin Orange promote a positive sense of well-being
Exclusive to all Pureology products  · AntiFade™Complex
· Zero Sulfate® Shampoos
· 100% Vegan: Formulas contain no animal products or by-products
·Natural Extracts
· Concentrated Formulas
· Signature Aromatherapy Blends
· Against animal cruelty

About Pureology

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – GUARANTEED!®  For more information visitwww.pureology.com and like Pureology on Facebook.  Please note, Pureology products can only be guaranteed authentic when purchased from a salon.  We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

 

Take Hold and Reach New Heights!

Pureology Introduces Supreme ControlTM Maximum Hold Zero Dulling Hairspray

 

May 2012 (New York, NY) – Pureology Serious Colour Care guarantees longer lasting haircolour from start to finish.  Colour treated hair has special needs and encounters many challenges during the styling process such as breakage, dryness and dullness.  To combat these challenges, Pureology welcomes Supreme Control maximum hold zero dulling hairspray into the award-winning Colour Stylist line.  It fortifies hair with maximum hold and extra shine to keep updos up, curls bouncy and straight styles sleek and frizz-free.

Supreme Control maximum hold zero dulling hairspray is so versatile – whether I’m behind the chair at the salon or working on an editorial shoot, Supreme Control works to keep flyaways at bay, hold up voluminous updos or create dramatic, high-fashion looks,” states Ruth Roche, Pureology Colour Ambassador. “This is an ideal hairspray for my clients who want to achieve high-hold styles and still protect and strengthen their hair.”

Supreme Control maximum hold zero dulling hairspray joins Strengthening Control zero dulling hairspray to round out the portfolio of Colour Stylist hairsprays to deliver all types of hold with formulas that protect and prevent color fade. Like other Colour Stylist products, Supreme Control features Pureology’s exclusive Strengthening Anti Fade Complex®, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers provide caring hold that lasts. Unique reflective lipid extracts deliver maximum radiance and olive oil replenishes and nourishes to infuse hair with suppleness, while Camelina extract forms a humidity-resistant barrier to help lock in the style.  Finally, coriander oil creates mirror surface shine for enhanced colour vibrancy.

The complete Colour Stylist line includes the following styling products:
· NEW! Supreme Control maximum hold zero dulling hairspray
· Fortifying Heat Spray protective primer
· Anti Split Blow Dry styling cream
· Silk Bodifier voluminizing mousse
· Root Lift spray hair mousse
·Nourishing Nectar sculpting gel
· Illuminating Curl 24 hour shaping lotion
· Anti Breakage Twist shine texturizer
· Cuticle Polisher shine serum
· Radiance Amplifier anti-frizz shine spray
· Strengthening Control zero dulling hairspray

“My clients request so many different trends from beachy waves to fishtail braids to elegant updos.  By finishing the styles with Supreme Control, they get maximum hold, amazing shine and bright, beautiful colour that last all day and all night,” explains Roche.

About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine.  From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!®  For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon.We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

 

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