Pureology Introduces New Hydrate Air Dry Cream
Maximize mornings no matter your hair type with the easy, no blow-dry styler for colour-treated hair.
With one in two women putting down the blow dryer in favor of an air dried hair style*, Pureology introduces NEW Hydrate Air Dry Cream, the answer to styling hair with ease (heat styler not required!) while still protecting colour-treated strands. The perfect post-shower product for easy, low maintenance styling, Hydrate Air Dry Cream is specially formulated to enhance body and natural texture by locking in moisture while simultaneously delivering a faster air-drying time, frizz control, and hair colour radiance protection with Pureology’s exclusive AntiFadeComplex®. Give hair a break from heat styling with the effortless look and no product feel achieved only with Hydrate Air Dry Cream.
The Air Dry Technology in new Hydrate Air Dry Cream combines soft and hard polymers to provide flexible, long-lasting styling hold without the heavy product feel of typical cream stylers. Whether early morning wake up calls allow little time for a full blow dry or one’s on-the-go lifestyle goes from the gym to the office to after work cocktails in a single day, Hydrate Air Dry Cream can be applied to hair the night before or directly after shampooing to achieve an effortless yet pulled together look perfect for all occasions.
Hit snooze and now running late for work? Apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and twist strands back on each side of the face and secure. Once at the office, shake hair out for a naturally textured look.
Need a quick style that only looks like it took hours? Before bed, apply a quarter-sized amount of Hydrate Air Dry Cream to damp, freshly shampooed hair and separate hair into four large sections. Twist each section in a tight rope bun and secure with an elastic. In the morning, remove elastics and tousle hair for easy waves.
Love a braid but hate flyaways? Run a dime-sized amount of Hydrate Air Dry Cream through clean, dry hair before styling to keep wispy strands in place without the crunch.
Ready to ramp up second day hair? Apply a dime-sized amount of Hydrate Air Dry Cream to only the ends of dry hair to liven up limp or smooth frizzy ends.
As with all products in Pureology’s number one Hydrate range, Hydrate Air Dry Cream’s thirst-quenching formula provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair, while jojoba, green tea and sage add condition. Hydrate’s signature aromatherapy blend includes ylang ylang, bergamot, patchouli and grapefruit to complete the Pureology experience.
Pureology’s NEW Hydrate Air Dry Cream will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.