Pureology Introduces New Superfood Treatments
Two new power packed formulas to nourish and repair color-treated hair.
Among women with color-treated hair, a top concern is preventing and protecting strands against further damage and dehydration. A nourishing hair masque is a single-step way to help fortify hair and many hair-healthy ingredients can be found right in nature or in your pantry. But now there’s no need for an extra trip to the farmers market or a reason to pull out your stand mixer from the cabinet! Pureology has taken these highly powerful ingredients and created Superfood Treatments, two newly formulated hair masques packed with rich essentials nutrients specifically for color-treated hair.
Pureology’s perfect recipes for healthier hair start with the exclusive 100% vegan, silicone-free formulas high in flavonoids and nutrients to nourish and moisturize the hair and scalp while strengthening hair’s surface with amino acids, proteins, and added vitamins. For dry hair, the Hydrate Superfood Treatment is formulated with coconut oil and avocado oil to help nourish and soften strands, leaving hair moisturized and more manageable. The Strength Cure Superfood Treatment protects hair with goji berry extract while olive oil adds smoothness and shine, repairing breakage and damage. Both Superfood Treatments feature Pureology’s exclusive AntiFadeComplex® to keep haircolor fresh and vibrant in between salon visits.
After washing hair with the Pureology system of choice, apply a quarter size amount of the desired Superfood Treatment to wet hair. Wait 5 minutes and rinse. Pureology’s NEW Superfood Treatments will launch in salons nationwide October 2017. Visit Pureology.com to buy authentic Pureology products or find a local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.