Pureology is excited to introduce to the beloved, award-winning Colour Fanatic family the NEW! Colour Fanatic Instant Conditioning Whipped Cream, addressing the needs of those with fine colour-treated hair by providing the ultimate lightweight conditioning treatment to instantly transform and perfect hair without compromising volume and movement.
Available in salons now (March 2016), the NEW! Colour Fanatic Instant Conditioning Whipped Cream features innovative aerosol packaging with a star-tip dispenser that creates a luxurious whipped cream texture with immediate and visible results without weighing the hair down. When used as a system with the popular Colour Fanatic Multi-Tasking Hair Beautifier spray, fine colour-treated hair is instantly fortified, softened, protected from split ends, dryness, colour fading and damaging UV rays leaving hair that is restored to a healthy look and hydrated feel.
“No matter the client or their hairtype, my first step in styling always begins with Colour Fanatic,” says Ruth Roche, Pureology Artistic Ambassador. “Women with fine hair are often afraid to use masks for fear of weighing their hair down; however, ironically, they are the ones that need deep conditioning benefits most because the cuticle of fine hair is thinner, more delicate and more vulnerable to damage. Finally with the Colour Fanatic Instant Conditioning Whipped Cream, we can provide those with fine hair with the ideal solution – an aerated formula perfect for fine hair.”
NEW! Colour Fanatic Instant Conditioning Whipped Cream features Pureology’s signature AntiFadeComplex®, a signature blend of melanin, heliogenol, vitamin E and UVA/UVB filters. The naturally-derived camelina and olive oils provide ultimate nourishment and softness, while keravis and xylose offer internal and external strength with lasting thermal protection.
The new Colour Fanatic Instant Conditioning Whipped Cream is available in salons now. To purchase, visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands and JCPenney Salons.