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Pureology Introduces Colour Fanatic Instant Deep-Conditioning Mask
They say good things come in small packages but now, even greater things come in just one, compact package. Understanding that today’s consumer is constantly on-the-go and short on time, Pureology is pleased to introduce NEW! Colour Fanatic Instant Deep-Conditioning Mask, the first multi-tasking rinse-out treatment goes beyond what you expect from a traditional mask! Most hair masks provide deep nourishment and repair – but now, for the first time, a mask with a no-mess dispenser that provides heat protection, contains UV filters, instantly controls frizz and reduces static to go beyond traditional masks.
The popular Colour Fanatic Multi-Tasking Hair Beautifier spray, which provides 21 benefits in one bottle, launched in September 2013. Now joining the portfolio, new Colour Fanatic Instant Deep-Conditioning Mask instantly transforms all hair types with its rich mask treatment with 21 benefits, offering the perfect solution for those seeking instantaneous and disciplined repairing and moisturizing results in just one step.
“It is human nature to want it all and have it immediately. When it comes to haircare, the new Colour Fanatic Instant Deep-Conditioning Mask makes it that easy,” says Ruth Roche, Pureology Artistic Ambassador. “Many of my clients are on-the-go and constantly looking for products that provide multiple benefits to save time in the morning and space in the beauty cabinet. The new Colour Fanatic Instant Deep-Conditioning Mask serves as the ‘cure-all’ for clients of all hair types and instantly provides the repair, protection and nourishment needed to revive the hair – and I love the no-mess dispenser.”
NEW! Colour Fanatic Instant Deep-Conditioning Mask features Pureology’s signature AntiFadeComplex®, a signature blend of melanin, heliogenol, vitamin E and UVA/UVB filters, as well as naturally-derived camelina and olive oils for ultimate nourishment and softness, and keravis and xylose for internal and external strength with lasting thermal protection.
The 21 benefits of the NEW! Colour Fanatic Instant Deep-Conditioning Mask include:
| RESTORE | PROTECT | PERFECT |
| 1. Helps nourish the hair
2. Helps restore hair’s healthy look 3. Fills in damaged areas 4. Locks in moisture 5. Instantly detangles 6. Restores hair’s hydrated feel 7. Helps create a uniform cuticle
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8. Helps fortify the hair
9. Helps maintain beautiful colour 10. Forms a barrier around the cuticle 11. Contains UV filter 12. Improves elasticity 13. Defies dryness 14. Helps provide heat protection |
15. Optimizes colour reflection
16. Conditions and disciplines 17. Softens strands 18. Helps create silkiness 19. Helps control frizz 20. Helps reduce static 21. Adds shine
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| FEATURES | BENEFITS |
| AntiFadeComplex®
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A potent blend of antioxidants and full spectrum UVA/UVB sunscreens, including Heliogenol and Vitamins C & E, to defend hair against damaging free radical activity, optimize colour retention and protect from harsh environmental factors. |
| Keravis and xylose
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Strengthening and thermal protection benefits from xylose, derived from sugar to protect hair from heat-styling damage, and keravis, a unique vegetable protein that replenishes and plumps keratin gaps. |
| Naturally-derived oils
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Camelina and olive oils provide nourishment and softness to the hair. |
| Sustainable fragrance | Featuring green aromatic floral notes. |
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® Visit StyleSeat.com/Pureology to book an appointment or buy authentic Pureology products from your local salon. For more information, visit Pureology.com and like Pureology on Facebook and Instagram.