Ivory Star Productions to Oversee Glittering Lights
At Las Vegas Motor Speedway
Preferred Public Relations Selected as Agency of Record
Ivory Star Productions, a full-service, Las Vegas-based entertainment production company, is now overseeing the famed holiday spectacular, Glittering Lights, at Las Vegas Motor Speedway. Formerly titled Gift of Lights at Sunset Park, Glittering Lights is a Las Vegas tradition that features more than 400 light displays surrounding a 2.5-mile racetrack.
“Glittering Lights has been part of the Las Vegas community for more than a decade. We want to make sure that this tradition continues and thanks to our collaboration with Las Vegas Motor Speedway it will,” stated Shannon Bentham, co-founder of Ivory Star Productions. “This event is also important to maintain as a number of charities benefit from Glittering Lights, including the Las Vegas Chapter of Speedway Children’s Charities (SCC).”
Ivory Star Productions has chosen Preferred Public Relations (PPR) as the agency of record to handle public relations’ efforts, including strategic planning, promotional awareness and media relations for Glittering Lights.
“Ivory Star Productions’ shows and events are well-known fixtures in Las Vegas,” stated Preferred Public Relations Founder, Michele Tell-Woodrow. “The opportunity to be involved with Ivory Star and one of my favorite family-friendly holiday activities in Las Vegas is a pleasure.”
“We understand the importance of teaming up with results-driven, high energy experts in the public relations field,” says Bentham. “For this reason, we have chosen an industry leader, Preferred Public Relations, to represent Ivory Star Productions and Glittering Lights this holiday season.”
Glittering Lights at Las Vegas Motor Speedway will bring holiday cheer to Las Vegas from Nov. 16, 2012 through Jan. 6, 2013 from 5:30-9 p.m. Monday through Thursday and 5:30-10 p.m. Friday through Sunday.
About Ivory Star Productions
Ivory Star Productions, a full-service, Las Vegas-based entertainment production company, manages, consults and produces entertainment and theatre operations, specializing in live entertainment, national touring shows and events. Co-Founded by John and Shannon Bentham, Ivory Star Productions produces several Las Vegas shows including Defending the Caveman, Marriage Can Be Murder, Fitz of Laughter, Country Superstars and Glittering Lights. For additional information, please visit www.ivorystar.com.
About Preferred Public Relations, LLC.
Preferred Public Relations is a full-service, award-winning public relations agency located at 2630 South Jones Blvd., Las Vegas, Nev., 89146. The agency opened its doors in 1999 and since has been hired to oversee and manage more than 400 grand opening events for new company launches. Preferred Public Relations implements strategic public relations campaigns to include branding promotions, grand openings and crisis communications. For additional information, please visit www.preferredpublicrelations.com, or call (702) 254-5704.