HARD ROCK CAFE LAS VEGAS ENCOURAGES FANS TO “MARCH FO[U]RTH” TO SUPPORT THE TYLER ROBINSON FOUNDATION
Hard Rock continues its support for the Tyler Robinson Foundation with special March Fo[u]rth events across the country to honor the day Tyler Robinson lost his battle to cancer. Tyler was a young boy diagnosed with Rhabdomyosarcoma, a rare form of cancer, who found his inspiration through the band Imagine Dragons and eventually formed a friendship with GRAMMY® award-winning rockers. On Wednesday, March 4, Hard Rock Cafe on Paradise will celebrate Tyler’s legacy and support the cause by donating 15% of the total food and beverage sales that day directly to the foundation. The Tyler Robinson Foundation (TRF) is an organization established by Imagine Dragons in 2013 to help families handle unexpected financial costs of pediatric cancer.
The date March 4th is meaningful to those closest to Tyler and the foundation, as it is a reminder to march forth in life. This date has now become TRF’s annual giving campaign, Operation March Fo[u]rth, which aims to raise $1 million in one day for the foundation in an effort to assist families with the unexpected costs of cancer.
Hard Rock’s Imagine Dragons Signature Series
Imagine Dragons and Hard Rock International joined forces to help slay cancer with Dragons, and support the band’s Tyler Robinson Foundation, through the Imagine Dragons Signature Series: Edition 33 T-shirt and pin. The limited-edition collectible pin and men’s T-shirt featuring an original design by Imagine Dragons are available online at RockShop.HardRock.com and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.
In celebration of Imagine Dragons’ album launch, Hard Rock also released a limited number of autographed Signature Series T-shirts that are hidden throughout the racks at various Rock Shop locations worldwide. Guests can also enjoy Hard Rock Cafe’s Imagine Dragons-inspired menu options including the Dragon Berry Daiquiri, Radioactive Lemonade and the non-alcoholic Imagine Smoothie.
Proceeds from the sale of Hard Rock’s Imagine Dragons Signature Series T-shirt and pin benefit the Tyler Robinson Foundation. For additional information, visit www.HardRock.com/lasvegas.
About Imagine Dragons
Formed in 2009 by Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman, Imagine Dragons earned a grassroots following by independently releasing a series of EPs. After Alex Da Kid signed them to his KIDinaKORNER/Interscope label, the band made its major-label debut with the release of Continued Silence, a 2012 EP featuring the 2x platinum breakthrough single “It’s Time.” The band’s double-platinum album Night Visions arrived later that year and Imagine Dragons found themselves on a skyward trajectory that saw the album debut at No. 2 on the Billboard Top 200 Albums chart, sell nearly four million copies worldwide, and became the No. 1 album on Spotify Worldwide for 2013. Night Visions’ second single, the 9x platinum “Radioactive,” hit No. 1 on the Billboard Rock chart and earned the band a 2014 Grammy for “Best Rock Performance.” It is the best-selling rock song in U.S. digital history. The third single, “Demons,” hit No. 1 at Alternative and Top 40 radio, and has sold 3.9 million copies in the U.S. The band has sold more than 24 million tracks worldwide.
For more information visit www.imaginedragonsmusic.com
About the Tyler Robinson Foundation
The Tyler Robinson Foundation begins with the story of Tyler – one of many heroes who chose not to let his prognosis dictate his outlook on life. At 16-yearsold, Tyler was diagnosed with Rhabdomyosarcoma, a rare form of cancer. In the following year leading up to his passing, he was able to touch countless lives. Those who knew Tyler were inspired by his courage, and his insistence on enjoying life and spreading happiness despite the physical and emotional strain of living with cancer. Determined to continue Tyler’s legacy of creating something positive despite the odds, his family and members of the band Imagine Dragons (who had grown close to Tyler) came together to create the Tyler Robinson Foundation. Some people say that Tyler lost his battle with cancer, but we couldn’t disagree more. The real battle is not whether you live or die, but how you respond to the challenge. Tyler loved music, which was the catalyst for his relationship with the band Imagine Dragons. One of his favorite lyrics during the time he was battling cancer comes from the song “It’s Time,” which says the road to heaven runs through miles of clouded hell. When the band heard about this, they dedicated the song to him at a show – this was the beginning of a long friendship. For more information, visit www.TRF.org.
About Hard Rock International
With a total of 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.