Redken Introduces Revolutionary
NEW Extreme Length Primer and Sealer
to Help Hair Grow to #ExtremeLengths
Repair and strengthen damaged hair to preserve length with
Redken Extreme Haircare
You love Redken’s award-winning Extreme haircare line for its repairing and strengthening benefits, and now, you’ll love it for helping to preserve your length! An extension to the existing Extreme haircare line, New Extreme Length Primer and Length Sealer, with Biotin, builds strength from root to tip and targets split ends, creating healthy hair that can grow three to six inches in one year.* The two new products are Redken’s first professional lengthening solution to help your hair grow to #Extreme Lengths.
“Damaged hair cannot continue to grow because of breaking points, which are a result of breakage or split ends caused by chemical, mechanical or thermal damage,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler Salons in NYC. “Healthy hair is key to adding length. Redken’s new Extreme Length Primer and Sealer are go-to products for anyone trying to grow their hair longer and stronger.”
Featuring Redken’s Protein Chain Complex with Biotin, the Extreme Length Primer rinse-off treatment provides weightless conditioning and builds strength from root to tip, while the Extreme Length Sealer leave-in split-end treatment helps prevent damage and breakage. Its exclusive built-in brush allows for easy application and instantly reduces the appearance split ends.
With a fresh look and two new products, the award-winning Redken Extreme haircare line features the same great Interlock Protein Network to restore internal strength, rebuild surface protection and help prevent breakage.
Now, new tests show that Redken’s #1 treatment, Extreme Anti-Snap leave-in treatment, offers 5-in-1 damage protection power against chemical damage, thermal damage from styling tools, mechanical damage, surface damage and breakage. When used as a system with Extreme Shampoo, Conditioner and Anti-Snap, breakage is reduced by 75%, leaving hair stronger and more beautiful than ever before. Studies also show that hair is 96% stronger after only three applications of Extreme Strength Builder Plus.
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.