Frizz Happens. Dismiss it with Redken’s
NEW Frizz Dismiss Haircare Collection.
Introducing the first-ever Frizz Protection Factor (FPF) scale that m
easures hair type and humidity level for lasting frizz control
Frizz is the #1 complaint women have about their hair. Now you can fight frizz with Redken’s NEW Frizz Dismiss haircare collection, which delivers up to 82% less frizz after one use of Sulfate-Free Shampoo, Conditioner and FPF 30 Instant Deflate after 24 hours. Featuring Redken’s Frizz Protection Factor (FPF), the first-ever professional scale that allows you to choose the protection you need based on your hair type and humidity level, Frizz Dismiss is the ultimate solution for maintaining smooth, strong hair anytime and anywhere!
Nearly all of my clients tell me how concerned they are about frizz. And, it’s not just those with thick, coarse or curly hair – even people with extremely fine hair battle frizz on a daily basis. If your hair has any kind of natural texture and you’re trying to keep it frizz-free or smooth, moisture in the air will cause it to frizz up, says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. Frizz Dismiss is the ultimate anti-frizz solution, providing heat, humidity and smoothing protection. The new FPF scale makes it easy to select which of the four new FPF treatments is right for you, based on hair type and humidity level, so you can go about your day frizz-free.
FRIZZ DISMISS TECHNOLOGY
Frizz Dismiss features Redken’s new Humidity Resist Complex, a breakthrough technology straight from our labs in Brazil. This complex contains a combination of Aquatoril, a molecule that repels humidity and locks in moisture, with Brazilian Pracaxi Oil, which smoothes, nourishes and strengthens hair for lasting manageability and frizz control. Frizz Dismiss provides the ultimate heat and humidity protection and smoothing for all hair types, with a sulfate and sodium chloride-free cleansing system is formulated to be safe for chemically straightened hair.
What’s Your FPF?
FRIZZ DISMISS PRODUCT LINE-UP
- Sulfate-Free Shampoo: Sulfate and sodium chloride-free shampoo gently cleanses and shields hair from frizz for a smooth, controlled finish.
- Conditioner: Moisturizes and detangles to help provide smoothing, humidity protection, manageability and shine.
- Mask intense smoothing treatment: Provides intense nourishment, smoothness and manageability to sensitized, unruly frizz-prone hair.
- FPF 10 Fly-Away Fix finishing sheets for all hair types in all humidity levels: Dismiss static and fly-aways on dry hair anytime, anywhere. Excellent on-the-go finisher when used on dry hair with any combination of FPF treatments.
- FPF 20 Smooth Force lightweight smoothing lotion for fine/medium hair in low to high humidity: Leave-in spray provides ease in detangling, manageability and protection from heat styling up to 446F. Provides lasting frizz control, smoothing and humidity protection without weighing strands down.
- FPF 30 Instant Deflate leave-in smoothing oil serum for medium/coarse hair in low to high humidity: Smoothes hair cuticle to deflate frizz-prone hair, provides manageability and shine and protection from heat styling up to 446F. Can be applied to damp or dry hair as a finisher.
- FPF 40 Rebel Tame leave-in smoothing control cream for coarse hair in medium to high humidity: Provides discipline, control and manageability to the most difficult, unruly hair, and protects from heat styling up to 446F. Blow dry for maximum results.
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, beauty websites or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.