FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX ANNOUNCES 2024 EXCLUSIVE MERCHANDISE COLLECTIONS FEATURING PEANUTS®,
VEGAS GOLDEN KNIGHTS, LAS VEGAS RAIDERS AND MALBON GOLF
Exclusive Items Available at the F1® Las Vegas Hub Presented by American Express at The Venetian® Resort Las Vegas from Nov. 9 to Dec. 2, as well as the F1 Las Vegas Grand Prix Fan Experience and Various Merchandise Tents Across the Las Vegas Strip Circuit™ During Race Week, Nov. 21 to 23.
Formula 1® fans can take their racing style to the next level with the launch of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 special merchandise collections. This includes a collaboration with the Peanuts® brand featuring their beloved characters; one-of-a-kind Las Vegas Grand Prix and Vegas Golden Knights jerseys, shirts and hats; limited-edition apparel line with the Las Vegas Raiders; a Malbon Golf race-inspired capsule collection; and the 2024 Las Vegas Grand Prix Collection.
“The 2024 merchandise collection captures the excitement of this year’s race, ranging from the playful charm of Peanuts®, Las Vegas’ own Vegas Golden Knights and Las Vegas Raiders, and the sleek aesthetic of Malbon Golf,” said Emily Prazer, F1® and Las Vegas Grand Prix, Inc. Chief Commercial Officer. “Some of these items are truly one-of-a-kind and celebrate the spirit of the event and the local Las Vegas community.”
The 2024 merchandise will be available for purchase at the F1® Las Vegas Hub Presented by American Express located at The Venetian® Resort Las Vegas from Nov. 9 to Dec. 2, as well as at the F1 Las Vegas Grand Prix Fan Experience and in all fan zones during the event. Select merchandise from the Las Vegas Grand Prix Collection are available for purchase online at f1lasvegasgp.com/merch/.
Below are highlights of the 2024 collections:
- Peanuts® – For the first time in history, Formula 1® has teamed up with Peanuts® for the 2024 Las Vegas Grand Prix. Peanuts® has been involved in car racing for decades. The clothing in the collection, which will be available in the F1 Las Vegas Hub and at the F1 Las Vegas Grand Prix Fan Experience, will feature custom original art of Snoopy and the Peanuts gang across children and adult lines of shirts, sweatshirts, plush toys and accessories. As part of this collaboration, Snoopy will make an appearance at the F1 Las Vegas Hub Presented by American Express on Friday, Nov. 22 and Saturday, Nov. 23.
- Vegas Golden Knights – Celebrating Las Vegas’ homegrown team, fans of both hockey and Formula 1® can get their hands on a special-edition Vegas Golden Knights jersey in both men’s and women’s styles. The collection, which will only be available in the F1 Las Vegas Hub and the Paddock Club™ Merch Shop, will also feature Formula 1®-inspired hats and t-shirts. Designed by Las Vegas Grand Prix in collaboration with local, female-owned company The Wild Collective, a limited amount of apparel will be available for purchase.
- Las Vegas Raiders – To further pay homage to Las Vegas’ vibrant sports scene, the Las Vegas Grand Prix will collaborate with the Las Vegas Raiders to create an exclusive apparel line including custom t-shirts, a hoodie and an exclusive hat. The collection, made in partnership with The Wild Collective, will be available at the F1 Las Vegas Hub, the Paddock Club Merch Shop, select Raider Image retail shops and Harry Reid International Airport F1 Las Vegas Hub.
- Malbon Golf – After a successful collaboration in 2023, Malbon Golf will introduce a 22-piece ensemble that combines the distinctive identities of both brands, harmonizing perfectly with color-blocking motifs and F1® silhouettes that easily translate to golf. Racing jackets – such as The Pit Crew Jacket and Pole Position Vest – crewnecks, polos, headwear, golf bags and golf balls will be included in the collection, and all items feature a blend of new patterns and colorways, incorporating gradient body colors, classic fabrications, Las Vegas motifs and unique graphic techniques. All items in this collaboration will be available in the F1 Las Vegas Hub, Paddock Club Merch Shop and this year’s American Express Fan Activation located in the East Harmon Zone by Virgin Las Vegas.
- 2024 Las Vegas Grand Prix Collection – The full 2024 Las Vegas Grand Prix collection features five sub-collections: Core, Neon, Vintage, Desert and Limited-Edition. Each Collection features a distinct theme and colorway, and spans from sweatshirts, to polos, tees and tumbler cups. The Limited-Edition collection is an exclusive six-piece capsule for Las Vegas Grand Prix, curated by local apparel company The Wild Collective. This stunning array of fashion pieces features a varsity jacket, a sleek, leather racing jacket, stylish bomber jackets, a chic cardigan, a dazzling sequin jacket, and a sparkling crystal tee.
“Partnering with Formula 1 has been a wonderful collaboration between two iconic brands.” says Liz Brinkley VP, Global Fashion, Home and Collaborations for Peanuts. “Over the nearly 75 years of Peanuts’ history, our brand has been integrally woven with sports of all kinds and to add Formula 1 to that list is truly an honor. I know this collection will delight fans of both Peanuts and Formula 1.”
“We’re excited to celebrate our hometown teams, the Vegas Golden Knights and Las Vegas Raiders, with special-edition merchandise collections that blend the thrill of Formula 1® and the spirit of Las Vegas. These unique collaborations not only offer fans stylish jerseys and gear, but also highlights the creativity and passion of our local community. We can’t wait for everyone to experience these limited-edition pieces,” said Whitney Bansin, CEO and Founder of The Wild Collective.
“The electric atmosphere of the city during the race is truly unforgettable,” said co-founder Stephen Malbon. “We are honored to be part of the Las Vegas Grand Prix once again. This collection embodies a cohesive fusion of race-inspired elements, blending the distinctive identities of both brands. The design harmonizes perfectly with bold color-blocking motifs and F1®-inspired silhouettes that seamlessly translate to golf.”
The F1® Las Vegas Hub presented by American Express will be located on the second level of The Venetian® Resort Las Vegas, adjacent to the LOVE sculpture in the Waterfall Atrium of the Grand Canal Shoppes. The F1® Las Vegas Hub will be open from Nov. 9 to Dec. 2 from 10 a.m. to 6 p.m., and 10 a.m. to 9 p.m. during race week Nov. 21 to 23. The F1® Las Vegas Hub will house all exclusive merchandise collaborations, the 2024 Las Vegas Grand Prix Collection, F1® team gear, an American Express Lounge, a Las Vegas Grand Prix Show Car and Peanuts® and F1® photo moments.
Tickets to the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 are on sale now. A full list of ticket options available via F1 Experiences can be found at f1experiences.com.
About FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX
Established in 2023, the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX is co-promoted by Formula 1® and Liberty Media Corporation, in collaboration with Clark County. The 50-lap race takes place on a 3.8-mile circuit in the heart of the Las Vegas Strip and sees drivers reach jaw-dropping speeds of over 215 mph (346 kph) as they drive around some of the world’s most iconic landmarks, hotels, and casinos. Through the Las Vegas Grand Prix Foundation, Las Vegas Grand Prix, Inc. has donated nearly $1 million to local organizations and programs across the state and is committed to providing resources that directly address some of the most pressing challenges facing local families and communities. The 2024 race will take place on November 21-23, 2024. For more information, visit www.f1lasvegasgp.com.
About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
About THE WILD COLLECTIVE
The Wild Collective is a pioneering fashion and lifestyle brand specializing in high quality, fashion-forward apparel for sports enthusiasts. Focused on delivering stylish and authentic products, The Wild Collective empowers sports fans through innovative designs that celebrate both individuality and team spirit. With a commitment to inclusivity and community, the brand partners with major sports leagues and organizations to offer officially licensed collections, bringing fans closer to the teams they love. Whether it’s game day or every day looks, The Wild Collective redefines fan gear with a modern, elevated approach.
About Malbon Golf
The mission of Malbon Golf is simple: inspire today’s youth to participate in the greatest game on Earth. Founded in 2017 by culture and golf enthusiasts Stephen and Erica Malbon, the brand launched with a limited collection for men looking to find multi-functional golf apparel that’s made to be worn both on and off the green. Since then, the husband-and-wife duo have been pioneering the movement toward golf as a lifestyle by collaborating with some of the most well-known brands in the world and creating a community of like-minded thinkers who share the same collective vision for the future of the sport. Today, Malbon Golf has expanded to offer a complete line of limited-edition men and women apparel, footwear and accessories that are designed to reimagine the status quo and aspire across all ages with the ultimate goal of bringing a fresh perspective and an accessible, personal approach to the game. The brand is available throughout the US and Korea through both e-commerce and at top select retailers. To learn more, please visit malbongolf.com or follow on Instagram at @malbongolf. To explore the digital collectibles, Buckets Club, visit bucketsclub.com or @buckets.club.