L to R: Rendering of Expanded AREA15 District; Current Construction Photos of Expanded AREA15 District.
(Photo Courtesy of AREA15)
EXPANDED AREA15 DISTRICT NOW 60% PRE-LEASED
Notable Tenant Partnerships Include Universal Destinations & Experiences, Felix & Paul Studios, iFLY Indoor Skydiving, Museum of Ice Cream, Dolls Kill, More
AREA15, the immersive and experiential entertainment district, announces the new 20-acre expansion has reached a key milestone with 60% of the retail space now pre-leased. With its first tenant slated to open later this year, the expansion will double the footprint of the existing campus and builds upon AREA15’s reputation as the world’s first purpose-built and most dynamic destination for experiential entertainment, art, retail, dining and more.
The expanded district introduces a mix of cutting-edge experiential entertainment, immersive art exhibits and innovative dining and retail concepts, including:
- Burning Man’s famous Boeing 747: Dubbed the largest art car ever created, this airplane fuselage was famously reconfigured as an immersive party venue by Big Imagination for 2017’s Burning Man festival in Nevada’s Black Rock Desert. At AREA15, visitors will once again be able to experience this monumental masterpiece as a reimagined event and nightlife venue. Moreover, it will mark an extraordinary addition to AREA15’s collection of large-scale, open-air art installations by prominent artists accessible to all guests at every visit.
- Dolls Kill: Dolls Kill, known for its celebration of individuality, nonconformity and subversive style, will bring its unique fashion experience to life in ways fans have never seen before at this new flagship store. Fashion-forward misfits and trendsetters alike can look forward to exclusive Las Vegas collections, limited-edition items, immersive fashion experiences and community-driven events such as pop-ups and collaborations, establishing it as a hub for alternative fashion culture.
- The Escape Game: The leading escape room creator in the United States, The Escape Game, offers 60-minute experiences in a highly immersive, multi-room set where players crack codes, uncover clues and solve puzzles. All games provide collaborative, tactile, story-driven adventures.
- Felix & Paul Studios’ Interstellar Arc: From the creators of Space Explorers, the Emmy Award-winning, largest immersive production ever filmed in space, comes Interstellar Arc—a groundbreaking, futuristic space adventure that pushes the boundaries of immersive storytelling and technology. Set in the 26th century, this next-generation experience transports guests on an epic deep-space mission across the far reaches of the cosmos.
- iFLY Indoor Skydiving: As the world leader in vertical wind-tunnel technology, the new iFLY Indoor Skydiving location will include a professionally developed facility designed to appeal to both first-time fliers and professionals. The destination will offer iFLY’s signature wind tunnels, state-of-the-art media management systems, flying progression programs, STEM education events, private spaces for events and more.
- Museum of Ice Cream: Opening its largest global flagship location, the nearly 30,000-square-foot Museum of Ice Cream will feature the world’s first ice cream buffet, ice cream-themed hotel suites, a dreamy dessert playspace, the famous sprinkle pool, a pink party bus and much more. The larger-than-life experience will blend the city’s culture with award-winning experiential design, appealing to adults and families alike.
- Universal Horror Unleashed: Brought to life by the masters of horror from Universal Destinations & Experiences, Universal Horror Unleashed will be the company’s first ever year-round, fully immersive horror experience. The fears only felt in movies will come to bone-chilling life when guests encounter the evils of four haunted houses, each with its own terrifying story. The nightmares continue in four sinisterly themed immersive areas with live entertainment, eerie craft cocktails and food in select locations.
The expanded district’s food and beverage lineup will include Chilango’s Tacos, known for its al pastor and birria tacos as well as carne asada quesadillas, and Saint Honoré Doughnuts & Beignets, offering their viral hand-decorated doughnuts, flavorful coffees and authentic French Quarter-style beignets. These new additions further enhance the diverse culinary experiences within the expanded AREA15 District.
The expansion of the AREA15 District has been propelled by a $161 million construction financing package orchestrated by Fisher Brothers, the real estate developer behind the AREA15 expansion. This significant financial infusion includes $108 million in C-PACE financing from North Bridge and an additional $53 million from ACORE CAPITAL, supporting the construction of new buildings across more than 300,000 leasable square feet.
“The caliber of tenants joining us illustrates the scope and scale of the transformative vision we’re pioneering in Las Vegas,” said Winston Fisher, partner at Fisher Brothers and chief executive officer of AREA15. “These concepts represent just the beginning as we continue to partner with visionary brands to shape an unparalleled destination for exploration and immersive entertainment.”
Since opening in 2020, AREA15 has welcomed more than 13 million visitors and has been recognized as the most-visited U.S. attraction in 2022 and 2023, according to Placer.ai. Benefiting from Las Vegas’ 52 million annual visitors and situated along Interstate 15 just west of the Las Vegas Strip, the district receives 350,000 vehicle drive-bys a day and has 2.4 million residents within a 20-minute drive. With units ranging from 650 to 25,000 square feet still available, the expanded AREA15 District continues to solidify its status as a world-class destination for innovation in entertainment, art, retail, dining and more. For more information and leasing inquiries, visit area15.com/district.
ABOUT AREA15 LAS VEGAS
AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Superplastic’s Dopeameme Institute for Pleasure Research (D.I.P.R.), the soon-to-open JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed and Museum of Ice Cream’s largest flagship location.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.
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