NEW! DIAMOND OIL GLOW DRY
Redken introduces a new blow-dry-loving-oil-infused system for all hair types. Don’t just blow-dry, #Glowdry.
With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: women love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair. From dry ends to endless tangles and a frizzy result, blow-drying your own hair can seem like a daunting task. What if your blowout could be easier, last longer and stay fresh? With Redken’s new blow-dry-loving, oil-infused Diamond Oil Glow Dry collection, a super-shiny blowout is easily achieved every time. Diamond Oil Glow Dry regimen is comprised of a gentle exfoliating scrub, glossing shampoo and detangling conditioner for the blow-dry-addicted. With the use of Glow Dry shine oil and our NEW Pillow Proof two day dry shampoos you’ll get the easiest, shiniest, quickest, longest-lasting blow out!
It is an easy three-step process:
- STEP 1: GENTLY BUFF – Prep hair with the NEW! Diamond Oil Glow Dry Gloss Scrub to wash away impurities such as product buildup and environmental aggressors.
- STEP 2: CLEANSE AND CONDITION–NEW! Diamond Oil Gloss Shampoo and NEW! Detangling Conditioner allowing for quicker drying and shinier hair.
- STEP 3: GLOW – Style with Diamond Oil Glow Dry Shine Oil enhancing your blow dry with a heat-responsive silicones for ultra-lightweight control and added shine.
Combining the NEW! Diamond Oil Glow Dry Haircare Range with our beloved Glow Dry Shine Oil, Pillow Proof primer and NEW! Pillow Proof dry shampoo’s helps to achieve:
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- Pillow Proof Blow Dry Express Treatment Primer Cream and Spray protects from heat and allows for a faster blow-dry.
- The Redken Pillow Proof Extender Dry Shampoo in Clear and Dark Brown makes your blow-dry longer-lasting and smelling fresh!
“My clients are always asking me how they can achieve fresh-from-the-salon hair at home,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “While I am happy to show them my tips and tricks for the perfect blowout, a salon-ready look at home is really made with the correct products. The new Glow Dry range really makes blow-drying easier at home by providing some slip to the hair, allowing the round brush to glide through and quickening blow dry time. Plus, it smells amazing! And with the inclusion of Redken’s beloved Pillow Proof collection, you can really extend your blowout to last throughout the week.”
Product offerings can be found below.
| PRODUCT | NAME | BENEFITS | HOW TO USE |
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NEW! Redken Diamond Oil Glow Dry Gloss Scrub ($25, 5oz) | · Silicone-based scrub with argan shells to gently buff hair without the grit
· Wash away impurities such as product buildup and natural aggressors. · Gloss Scrub will speed up your drying time and promote your shiniest blow dry. · Safe for color treated hair. |
Squeeze a quarter-sized amount into palms. Using your hands, rub the scrub throughout your mid-lengths to ends. Do not use on scalp! Rinse and apply Shampoo to cleanse. |
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NEW! Redken Diamond Oil Glow Dry Gloss Shampoo ($19, 10.1oz) | · Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry | Apply to wet hair. Lather, rinse. |
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NEW! Redken Diamond Oil Glow Dry Gloss Conditioner ($20, 8.4oz) | · Formulated with a blend of amla and coriander oils to allow for your shiniest blow dry
· Gel-based glossing allows for an easier blow dry
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After shampooing, apply to hair, focusing on mid lengths and ends. Rinse. |
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Redken Diamond Oil Glow Dry Oil Style Enhancing Blow-Dry Oil ($32, 3.4oz) | · Lightweight style-enhancing blow-dry oil for all hair types.
· Features Redken’s heat- responsive oil technology with transforming silicones that evaporate when heat is applied to add instant shine, manageability and shape control. |
Apply to damp hair before every blow dry. Reapply on dry hair for increased shine as desired. For best results, apply after applying Redken’s pillow proof blow dry primer to protect hair from heat. |
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NEW! Redken Pillow Proof Blow Dry Two Day Extender In Dark Brown ($20, 5.0oz) | · NEW! Brown hue for darker hair shades
· NEW! Touch-activated fragrance emits a beautiful fragrance every time you touch your hair—PERFECT for second, third or fourth day hair styles · Instantly refreshes hair · Absorbs oils to extend the life of your blow-dry · No dulling effect · Perfect for up do’s to provide fullness |
Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed. |
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Redken Pillow Proof Blow Dry Two Day Extender In Clear ($20, 3.4oz) | · Updated with NEW! Packaging and Touch activated fragrance every time you touch your hair—PERFECT for second, third or fourth day hair styles
· Instantly refreshes hair · Absorbs oil to extend the life of your blow-dry · No dulling effect · Perfect for up do’s to provide fullness |
Shake well and spray evenly onto hair; brush through to remove any excess. Works best on hair that’s not freshly shampooed. |
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Redken Pillow Proof Blow Dry Primer Cream ($24, 5.0oz) | · Hydrating and nourishing cream
· Reduces blow-dry time · Helps prevent breakage · 3x stronger and healthier hair · Boosts the benefit of styling products · Offers heat protection for up to 450 degrees |
Apply to damp hair and style with heat. |
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Redken Pillow Proof Blow Dry Primer Spray ($24, 5.7oz) | · Cuts down on blow dry time
· Features anti-breakage formula · Extra lightweight · Amplifies benefits from styling products · Offers heat protection for up to 450 degrees |
Apply to damp hair and style with heat. |
Available: Redken Diamond Oil Glow Dry Gloss Shampoo, Conditioner and Scrub are available beginning in August 2017. Redken’s glow dry style enhancing blow-dry oil launched in August 2015; pillow proof blow dry express primer, spray & pillow proof blow dry two day extender launched in March 2014 with the new Dark Brown shade launching in August 2017.
Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon. Also available at Ulta, Beauty Brands, JCPenney Salons and Look Fantastic. Product assortment may vary per location.
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon or authorized retailer partners – ULTA, Beauty Brands, JCP and Look Fantastic. We request that you do not credit drugstores or unauthorized retailers. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, and Snapchat.