Caesars Entertainment Debuts the First Mobile Key Technology
on the Las Vegas Strip at the Cromwell Hotel
Self check-in experience is the first step in digital hospitality transformation at
Caesars Entertainments’ resorts and casinos
Guests at Caesars Entertainment’s newest boutique hotel will now be able to take advantage of entering their hotel rooms with only their phone. All 188 rooms at The Cromwell, the Strip’s only standalone luxury boutique hotel, are enabled for mobile key, allowing guests to have the option to use an electronic key in lieu of a traditional hotel key.
“The launch of eKey at The Cromwell is just another example of how Caesars Entertainment is creating the most immersive and innovative resort experience in the world,” said Caesars Entertainment Chief Commercial Officer Tariq Shaukat. “Using a mobile key is extremely convenient for guests since they won’t have to worry about carrying around their room keys during their stay.”
This launch is the first step in a larger initiative to bring eKey to the majority of Caesars Entertainment affiliated properties, including nine resorts on the Las Vegas Strip. The flexibility of a mobile key creates a modern and convenient hotel experience for hotel guests.
“Since its debut earlier in 2014, The Cromwell is bringing a new type of luxury and connected experience to travelers. eKey is just another feature that our tech savvy customers can enjoy during their stay,” Shaukat added.
HOW IT WORKS
Hotel guests using the eKey will receive a link to download The Cromwell app and an access code tied to their iOS device and reservation. When the app is downloaded, guests enter their ID number and will be able to enter their room by placing their iOS device next to the lock. The eKey will also activate the hotel elevator as a traditional key would.
Currently, eKey is available only through The Cromwell app. Ultimately, the eKey functionality will be an additional benefit that Caesars Entertainment provides to guests via the play by TR app, including the ability to communicate with hotel staff such as valet, housekeeping, in-room dining and more.
The Cromwell is Las Vegas’ first hotel to utilize Kaba’s cloud-based, BLE (Bluetooth Low Energy) enabled locks featuring Legic ID Connect, to deliver a convenient and secure mobile key experience to hotel guests. Kaba provides the Saflok™ and ILCO™ brands of electronic locks.
THE EVOLUTION OF HOSPITALITY
The eKey technology is just one part of Caesars Entertainment’s digital self check-in experience that combines mobile and email features, allowing guests to check-in or check-out anytime, anywhere. When fully launched, Caesars Entertainment’s self check-in program will combine online, mobile and kiosks to create a unique and new hospitality experience.
“Digital self check-in technology like eKey allows the guest’s experience to begin earlier, often before the guest even steps foot into the hotel. This enables guests to choose when, where and how they check-in or out of our hotels creating a level of personalization seldom found among the world’s largest hotels,” said Danielle Gaccione, director of digital product management at Caesars Entertainment.
Caesars Entertainment’s self check-in program is the first step in a complete digital transformation of the hospitality experience. In addition to a seamless and connected welcome experience, guests can also take advantage of the largest indoor way finding experience available through the play by Total Rewards app. By using the app on an Android device, guests can access maps of affiliated Caesars resorts and destinations in Las Vegas to track their location within several feet, making navigation, access to amenities, and meeting up with friends significantly easier.
play by TR offers a true insider experience for Las Vegas and allows Las Vegas visitors and members of the Total Rewards loyalty program to make hotel reservations, purchase show tickets and more, right at their fingertips.
“Caesars Entertainment continues to be at the forefront of using technology to improve and personalize the guest experience. From next generation mobile-enabled experiences to cutting edge big data and analytics, technology is an integral part of the way we operate our resorts and create unique entertainment experiences,” said Shaukat.
Caesars Entertainment Corporation
Caesars Entertainment Corporation (CEC) is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. CEC’s portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visitwww.caesars.com.
Caesars Acquisition Company
Caesars Acquisition Company (NASDAQ: CACQ) was formed to make an equity investment in Caesars Growth Partners, a joint venture between CACQand Caesars Entertainment Corporation (NASDAQ: CZR), the world’s most diversified casino entertainment provider and the most geographically diverse U.S. casino-entertainment company. CACQ is Caesars Growth Partners’ managing member and sole holder of all of its outstanding voting units