Back-to-school hair tips from Pureology expert Ruth Roche

There is something magical about the “back-to-school” season and the opportunity it provides to refresh our wardrobes and embrace a new look as we prepare for cooler weather. To coincide with your makeup and closet overhauls, use the arrival of fall to jumpstart your hair regimen and try out new cuts, styles and ways of styling. To inspire your new back-to-school tresses, Pureology Artistic Ambassador Ruth Roche shares her Fall 2016 trend predictions and expert tips:

• FRINGE, FRINGE, FRINGE! – “Long, heavy fringes that sit just below the eyebrow will be huge this fall. The look works with all types of cuts. For something new that contrasts with all of the natural texture we are seeing, create sleek fringes using Pureology Smooth Perfection Style + Care Infusion before blow-drying. Once dry, use a flat iron to straighten hair for a chic look!”

• CURLY WITH FRINGE + LAYERS – “Be brave! Embrace both the fringe trend and your natural curl. It’s time. Medium length hair with layers and a heavy fringe is a new trend for curly girls. Apply Curl Complete Style + Care Infusion to damp hair, then twirl individual sections and either dry naturally or diffuse. Tousle hair with fingers to expand the shape. You won’t regret it!”

• DOUBLE KNOT IT – “For a half-up, half-down alternative to a regular top knot … make it a double! Apply Smooth Perfection Style Shaping Gel to damp hair and blow-dry using a round brush, or let it air dry naturally for a wavy texture. Next, pull the top section back and twist the hair to create a knot. Secure with a pin. Bring the  sides back and twist just underneath the first knot and create another one. Pin into place for a chic, easy look that will have them looking twice.”

• WHEN IN DOUBT, AIR DRY IT – “For the ultimate in ‘don’t care hair’, let your natural texture be the star by allowing it to just ‘be’. To make sure you get an even amount of product from roots to ends, divide your hair into three sections: top, middle and bottom. Clip the top and middle sections out of the way. To the damp bottom section only, apply Smooth Perfection Lightweight Smoothing Lotion from roots to ends. Remove the clip from the middle section and repeat. Finish with the top section. Create a part if desired and let it be! To encourage the wave and movement, try scrunching with your hands.”

For more product and purchase information, to find a salon, book your next appointment or buy genuine Pureology products from your local salon, visit Pureology.com. Pureology is also available at Ulta, Beauty Brands and JCPenney Salons.