Blonde hair, while desirable for many women, is prone to greater damage and requires special maintenance in order to stay strong. While women may love the look of fresh blonde immediately after leaving their colorist’s chair, brassiness and damage repair are top of mind when it comes to selecting the best haircare system to use at home. Introducing Pureology’s NEW Strength Cure Best Blonde, the three-step system that includes a sulfate-free dark purple shampoo, a dark purple toning conditioner, and a daily hair repair treatment to help tone and neutralize brassiness while protecting and repairing damaged hair.
NEW Strength Cure Best Blonde Shampoo is a purple toning shampoo created for all shades of color-treated blondes to cleanse and neutralize unwanted yellow tones while rebuilding damaged, brittle strands and preventing dryness, tangling, and further breakage. NEW Strength Cure Best Blonde Condition is a nourishing purple toning conditioner that infuses moisture and restores color-treated hair, preventing oxidation and strengthening hair from roots to ends. Both Strength Cure Best Blonde Shampoo and Condition are formulated with Pureology’s exclusive Strength Cure Asta Repair™ to improve hair’s strength and texture while boosting shine and color vibrancy, giving women their strongest and coolest blonde hair yet. The three-step system is complete with Strength Cure Best Blonde Miracle Filler Treatment, a daily blow-dry reparative lotion formulated to fill in gaps in the hair’s cuticle, providing increased strength and protecting hair against mechanical stress. The entire Strength Cure Best Blonde system is formulated with Pureology’s exclusive AntiFadeComplex® to maximize color retention, shield against heat damage, and protect strands against free radicals.
Pureology’s NEW Strength Cure Best Blonde haircare system will launch in salons nationwide and on Pureology.com September 2018. Also available at Ulta, Beauty Brands, and Look Fantastic.
