LIFE IS BEAUTIFUL FESTIVAL WILL NOT TAKE PLACE IN 2020
Organization Moves to Address Community Needs Through New Initiatives in 2020; Festival to Return in 2021
Life is Beautiful, the three-day music, arts, culinary and comedy festival held each fall in Downtown Las Vegas, will forego its outdoor festival format in 2020 in order to put its resources towards supporting the Las Vegas community.
In an open letter to fans, Life is Beautiful stated: “We were more excited than ever to share the vision of this year’s festival with you. Instead, this moment has given us the opportunity to pause and assess what is truly important. It has given us the space to reflect and to grow, to refocus on our work, and to find new ways to give back to our community beyond the three days of the festival.”
The Life is Beautiful team said that several factors stemming from the COVID-19 crisis led to the decision.
“It’s clear the health and economic hardships from the COVID-19 crisis will impact us all for some time to come,” festival organizer Justin Weniger said. “In light of this, we made the determination to re-examine the role Life is Beautiful plays in the community and how we can put our resources, creativity and time into doing what we always set out to do: inspire and bring together a community.”
Driven by a collective passion for creating holistic experiences which aid in positive community transformation, Life is Beautiful is working to create new initiatives that will impact supporters on a local, national and global scale, in addition to making a full return with the festival in 2021.
“From the beginning, Life is Beautiful has been a year-round, aspirational mantra that materializes into a festival that unites visitors from around the world,” Weniger said. “For this year, that festival won’t happen but there has never been a more important time to remind us all that life is indeed beautiful. That is what we are going to do, in ways large and small.”
About Life is Beautiful
Life is Beautiful was born in 2013 as part of the major transformation of Downtown Las Vegas as a cultural hub and has since contributed over $350M of economic impact and cultural capital to the area. During the three-day festival, premier musical acts, experiential artists, comedians, thinkers and culinary talent flow into the urban streets of DTLV, in addition to the festival’s 175,000 attendees. What started as an event has become something more: a symbol of connection, joy and creativity. Life is Beautiful continues to be driven by its core mission to create a holistic experience which aids in positive community transformation and individual empowerment by collectivizing and inspiring through shared experiences driven by art and culture.