Pureology Introduces New Hydrate Sheer
Indulge in a new hydrating Pureology experience with the silicone-free haircare system for fine hair.
No matter the hair type, proper hydration is vital to achieving luminous and healthy hair. Yet, traditional hydrating haircare systems utilize silicones to lock in moisture, which can leave fine, colour-treated hair looking weighed down, limp and lifeless. Pureology answers this growing concern among women, with NEW Hydrate Sheer. Born from Pureology’s number one haircare range Hydrate, Hydrate Sheer is newly formulated to finally meet the needs of women with fine, dry colour-treated hair. With gentle, silicone-free moisturizing properties, Pureology’s weightless formulations of Hydrate Sheer prevent build-up on the hair follicle, reducing heaviness while allowing colour vibrancy to shine through. Complete with Pureology’s signature AntiFadeComplex® to enhance colour retention in between salon visits and ZeroSulfate® technology to ensure optimal hydration levels for beautiful, healthy hair. Now, with NEW Hydrate Sheer, even fine hair types can indulge in Pureology’s beloved Hydrate haircare experience.
The NEW Hydrate Sheer haircare duo begins with Hydrate Sheer Shampoo, a concentrated formula to quench and cleanse hair for weightless hydration. This silicone-free formula is held to the highest standard with Pureology’s signature 100% Vegan ingredient list. While not causing buildup or a heavy coating on the hair, Hydrate Sheer provides superior replenishment, touchable softness and extraordinary colour protection. Soy, oat and wheat proteins strengthen, rebuild and repair hair, while jojoba, green tea and sage condition each strand. After shampooing, add another level of lightweight moisture and seal in a healthy, lustrous shine with Hydrate Sheer Condition. The perfect complement to Hydrate Sheer Shampoo, Hydration Sheer Condition also features Pureology’s exclusive AntiFadeComplex® to keep colour-treated hair vibrant and protected in between professional hair colour applications. The Hydrate Sheer experience would not be complete without Pureology’s signature aromatherapy blend including ylang ylang, bergamot, patchouli and grapefruit. When used in conjunction, NEW Hydrate Sheer Shampoo and Condition is the ultimate solution for those with fine, dry colour-treated hair looking for a hydrating haircare system without the weight.
Pureology’s NEW Hydrate Sheer Shampoo and Condition will launch in salons nationwide March 2017. Visit Pureology.com to find a salon, book your next appointment or buy genuine Pureology products from your local salon. Also available at Ulta, Beauty Brands, and Look Fantastic.
About Pureology Serious Colour Care
Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information, visit Pureology.com and like Pureology on Facebook and Instagram.