#Heatcure, The Future of Haircare.
Redken’s complete backbar to retail solution for total hair restoration, even 10 washes later
Just imagine, one of the biggest culprits of damaged hair – heat – is actually the most effective way to restore damage and revive the look and feel of healthy hair. Six years in the making, Redken is excited to introduce NEW Heatcure Professional, a breakthrough heat-activated salon service and at-home self-heating treatment designed to restore damaged and overly-processed hair. The two-part Heatcure system includes the backbar service, which consists of the Heatcure Professional Formula and the Heatcure Professional Tool which must always be used together, and the Heatcure At-Home Treatment. After the salon service, even the most damaged hair is instantly restored to a healthy, vibrant look and feel for up to 10 washes! Maintain the look and feel of healthy hair with the at-home self-heating mask for instant conditioning, softness and shine, repairing up to one year of hair’s surface damage!
In Salon: Heatcure Professional Service
The heat-activated protein delivery system penetrates deep into the hair’s cortex to instantly fortify and restore damaged hair with lasting results. The restoration service begins with the Heatcure Professional Formula which features a unique combination of proteins including arginine, soy, sepicap; wheat and palm oils; low melting point waxes and cationic surfactants. The ingredients liquefy and penetrate up to the cortex of the hair with the use of the Heatcure Professional Tool, an exclusive ceramic tool for hair restoration designed with a specifically-calibrated low-heat setting of 284°F.
Designed in collaboration with T3 Micro, Inc. for use on towel-dried hair, the Heatcure Professional Tool features a low-heat single-setting that is maintained at this same temperature throughout the full service. Afterward, hair looks and feels healthier, more conditioned, nourished and less damaged. In fact, studies show that after just one Heatcure Professional Service, 96% of clients agreed their hair felt more conditioned, and 94% agreed their hair looked healthier. Ten washes later, 70% of clients were still satisfied with their Heatcure Professional Service*.
“Nearly every client of mine who suffers from damaged hair, no matter their hair type, would benefit greatly from the Heatcure Professional Service,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Each day, hair is exposed to so many aggressors – both environmental and chemical – that can damage hair internally and externally. Damage is instantly reversed with the Heatcure Professional application and provides lasting results. With the option of both a salon service treatment and an at-home treatment, clients of all hair types can easily achieve hair that looks and feels as if it’s never even been touched by heat or chemicals.”
At-home: Heatcure Self-heating Mask
Prolong your in-salon service and its benefits with the Heatcure At-Home self-heating treatments, weekly fortifying masks that deliver deep-conditioning to restore the hair’s healthy look and feel with a process that is as simple as “peel, heat and treat.” After just one application, the at-home heating treatment repairs up to one year of hair’s surface damage and restores the appearance of shine, conditioning and softness to the hair. Studies show that 96% of women who tried the at-home treatments agreed that their hair felt more nourished and conditioned, 86% agreed their hair looked healthier, and 80% agreed their hair felt less damaged.**
Following your Heatcure Professional Service, ask your stylist for their recommendation on the best Redken Shampoo and Condition for your hair. Follow your service with the Heatcure At-Home self-heating treatments on a weekly basis to keep your hair’s healthy look and feel until your next Redken salon appointment.
The SRP for the Heatcure At-Home self-heating treatment is $25.00 and is only available at Redken. authorized salons nationwide starting August 2016.
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information, visit Redken.com, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.