ALEXANDER MCQUEEN
Fall/Winter 2015
Hair by Guido, Redken Global Creative Director
To complete the darkly romantic woman at Alexander McQueen’s Fall/Winter 2015 runway show, Redken Global Creative Director Guido created a soft, but strategically shaped hairstyle for each girl. Guido created the fantasy-like, fluffy texture by blow drying the hair with Redken’s new Stay High 18 high-hold gel to mousse, and then setting tight pin curls with Redken’s Iron Shape 11 finishing thermal spray. He then brushed out the pin curls and created a structured style suited for each girl’s face shape using Redken’s Forceful 23 super strength hairspray.
“The McQueen woman this season is much more romantic and soft than the more futuristic, robotic looks we’ve seen in past seasons. This romantic, melancholy idea was partly inspired by the artworks of the Austrian painter Gustav Klimt. I created this very fluffy texture, and then sculpted the hair into different shapes based on what looks best with each girl’s face shape. I used Redken’s Stay High 18 to set very tight pin curls, and then brushed them out and sprayed Redken’s Forceful 23 hairspray to hold the different shapes. The finished look really draws attention to the face and enhances each girl’s natural, individual beauty.”
Guido, Redken Global Creative Director
Redken Products Used:
pillow proof blow dry express primer
stay high 18 high-hold gel to mousse
iron shape 11 finishing thermal spray
forceful 23 super strength hairspray
Create the Look:
- Spray Redken Pillow Proof Blow Dry express primer all over damp hair and comb through
- Work a quarter-size amount of Redken Stay High 18 high-hold gel to mousse into hairfrom roots to ends to create volume and a base for styling
- Rough blow dry hair and then create a center part with fingers
- Mist Redken Iron Shape 11 finishing thermal spray all over hair to protect hair for heat protection and hold when curling hair
- In a zigzag pattern, take small sections of hair and wrap around a U-shaped pins and flat iron to create very tight pin curls; continue until all hair is wrapped in pin curls
- Allow pin curls to set and unpin each curl once hair has cooled
- Brush curls out with a boar bristle brush to add volume
- Gather hair from back of the ear to ear, and put pieces in a high ponytail, securing in place with an elastic
- Put a donut on the head and pin the shape around the donut
- Finish by generously spraying Redken Forceful 23 super strength hairspray all over to hold the style
Photos by Lucas Flores Piran for Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.