Go Blonde. Have More Fun.
Redken’s NEW! Blonde Idol Professional Haircolor Collection proves
blonde isn’t just for blondes anymore
Customizable haircolor innovation makes lightening trends accessible to all
For light-and dark haired consumers alike, lightening trends continue to manifest themselves in all of today’s top haircolor trends. With blonde services accounting for nearly 50% of all salon color services*, the need for a custom range of professional lightening products has never been greater. The launch of Redken’s NEW! Blonde Idol Professional Haircolor Collection revolutionizes what it means to be blonde and makes highlights accessible to all, no matter your natural shade.
“We continue to see Hollywood trends defy the common misconception that highlights are just for blondes. In reality, highlights are flattering on all clients whether they are a platinum blonde or a dark brunette,” says Tracey Cunningham, Redken Celebrity Colorist. “The new Blonde Idol Professional Haircolor Collection is one of the most consistent and easy to apply color formulas I have ever worked with. It allows for so much versatility and customization on all looks, from balayage to babylights to ombre to all-over color!”
The Blonde Idol Professional Haircolor Collection features three new products including eight new Blonde Idol High Lift shades to provide multiple lifting speeds and power, no matter the existing hair type or color. Whether you are a medium brunette looking for rich caramel highlights, a dark blonde in search of a golden blonde ombre or a light blonde looking to enhance pale blonde tones, customizable highlight enhancements are now easier than ever to achieve. Following your Blonde Idol salon service, maintain your beautiful color at home with Redken’s Blonde Idol haircare system for a guaranteed longer-lasting blonde.
Why ask your colorist for the NEW! Blonde Idol Professional Haircolor Collection?
- Achieve the widest variety of blonde shades, from icy platinum to balanced beige
- Save time with subtle brightening in just 10 minutes
- Features ceramides that repair and seal to help protect color, cationic polymers which nourish and smooth the hair fiber for condition and shine, and conditioning violet leaf extracts to optimize the state of the hair
About Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.