ALBERTA FERRETTI
Fall/Winter 2015
Hair by Guido, Redken Global Creative Director
To enhance the romance of Alberta Ferretti’s Fall/Winter 2015 Collection, Redken Global Creative Director Guido created a simple, soft low ponytail for the runway. To achieve a silky smooth texture with natural movement, Guido blow dried the hair using Redken’s Satinwear 02 prepping blow-dry lotion, and then pulled it back into a loose ponytail for a romantic, pure feeling.
“The Alberta Ferretti woman is always very romantic and beautiful. This simple look is just that – it’s very romantic and pure without being too theatrical or overworked. I blow dried the hair using Redken’s Satinwear 02 to get a soft, smooth finish that isn’t too product-y, and then I pulled the hair back into a loose, low ponytail so it’s very baggy. I didn’t leave any pieces of hair loose around the face so that I could create that nice droop in the front and over the ears. There’s some natural movement throughout the length of the ponytail, which adds to the softness and the romance of the collection.”
Guido, Redken Global Creative Director
Redken Products Used:
Frizz Dismiss Sulfate-Free Shampoo
Frizz Dismiss Conditioner
satinwear 02 prepping blow-dry lotion
Create the Look:
- Start with clean hair by washing with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner
- Use a comb to create a clean center part
- Apply a nickel-size amount of Redken Satinwear 02 prepping blow-dry lotion to damp hair from roots to ends
- Blow dry hair smooth using a round brush to add volume to the crown
- pull hair back into a low, loose ponytail and secure with an elastic
- To hide the elastic, wrap a small section of hair from the ponytail the elastic and secure with a small U-shaped pin
Photos by Lucas Flores Piran for Redken
Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave.