Beach hair. Anytime, anywhere!
Redken introduces Fashion Waves 07 sea salt spray
Introducing Redken’s newest texturizing spray to create fresh-from-the-beach waves without ever stepping foot in the sand! Inspired by the casual-cool style of surfers and street style stars, NEW Fashion Waves 07 sea salt spray uses the power of sea salt to give you the most beautiful beach waves with lightweight body and movement. As the tousled, undone texture continues to be a trend seen on celebrities as well as the runways, Fashion Waves 07 is your newest year-round must-have hair product.
The introduction of Fashion Waves 07 marks the sixth product in Redken’s current portfolio of texture stylers and its first texturizing spray. The key ingredient, Magnesium Sulfate, also known as Epsom salt, is water soluble and absorbs moisture from the air, which adds instant texture to create a tousled beachy look.
“Texture is key in creating so many Fashion Week looks, and Fashion Waves 07 will be my new backstage staple for creating natural waves and texture in all types of hair,” says Guido, Redken Creative Consultant. “Whether I’m creating nonchalant “born with it” waves or a more elegant, glamorous look, Fashion Waves 07 provides the workable texture and lasting hold I need to keep those perfect beach waves looking fresh and modern for the runway.”
Ready to turn the runway into reality? Mist on damp hair and air dry or use a curling iron for a more upscale style. Need to simply freshen up your waves? The texturizing spray is light enough to be reapplied throughout the day to re-animate waves and has a natural, matte finish.
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